T-Mobile Declares Data Plan Era Over, Goes All In on Unlimited [Video]

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Posted August 18, 2016 at 1:40pm by Shalom Levytam

T-Mobile CEO John Legere has announced that the company is killing the data plan and going all in on unlimited data.

“The era of the data plan is over,” said Legere. “After Un-carrier 12, the wireless industry will never be the same again.”

Legere unveiled T-Mobile ONE – a radical new take on how we access the mobile Internet. With unlimited everything – talk, text and high-speed smartphone data – T-Mobile ONE unleashes customers to just use their smartphones without ever worrying about data limits again. With this industry-shaking move, T-Mobile ONE upends the very idea of traditional wireless rate plans with a single, simple, 100% unlimited offer for smartphones … and even tablets. Even video is unlimited at standard definition, utilizing the company’s ground-breaking video delivery technology first introduced with Un-carrier X.

“Only T-Mobile’s network can handle something as huge as destroying data limits,” said Legere. “Dumb and Dumber can’t do this. They’ve been running away from unlimited data for years now, because they built their networks for phone calls, not for how people use smartphones today. I hope AT&T and Verizon try to follow us. In fact, I challenge them to try.”

A family of four can get T-Mobile ONE for $40 per line. The first line is $70 a month, the second is $50 a month, and additional lines are only $20 a month up to 8 lines with auto pay. It’s $5 more a month per line without auto pay. All include unlimited talk and text and unlimited 4G LTE smartphone data.

Take a look at the video below for more details...

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clown - August 23, 2016 at 5:13am

Autopay we require your bank account info and credit card indo , and can charge anything we want . I think not

clown - August 23, 2016 at 5:11am

Unlimited means nothing if takes 5x has long to view something then it should. By the 5x most would turn it off.

gamerscul9870 - August 23, 2016 at 2:13pm

We're not talking about sprint here.

Dan The Man - August 20, 2016 at 11:03am

did no one notice the September 6th date? Maybe he's hinting on the next iPhone announcement?

Mitch - August 20, 2016 at 12:20am

Please come to Canada and do this!! Bell, Telus and Rogers would be worried.

Jon Ivy - August 19, 2016 at 10:39am

How does that actually work, just on-net (T-mobile to T-mobile) or also off-net (T-mobile to other cell number) and also landlines and international calls and SMS in this ? If all is free, T-mobile still needs to share the revenue with the other connection involved operators. What if you have no coverage, and your phone connects to other operator you get charged roaming fees ? If someone could comment to clarify, would be interesting, thanks !

rahilxx98 - August 18, 2016 at 9:44pm

I have Verizon. It's ok.... Nothing special. Too over priced. But with a family plan u do save quite a bit than an individual plan. Dats y my sister n I still r on family plans but we all live separate lives. My parents r cool like that.

itasara - August 23, 2016 at 4:50pm

I have a few friends that complain all the time about Verizon's billing department.. they don't follow thru on agreed amounts or that charge them for services they do not get or some other issues.

Jon - August 18, 2016 at 5:34pm

My family and I tried both ATT and Tmobile in Santa Cruz, CA, and Stanford CA. Tmobile reception is sooooo BAD! as to be essentially worthless. No point in "unlimited" data, when we have to use WiFi to get a connection. I went back to ATT. The reception is at least better than Tmobile for the locations we use our phones.

PerpetuallyBlue - August 18, 2016 at 4:41pm

I've had Verizon and they were great but too expensive. I had Sprint and I'd rather leave that behind me. AT&T was ok. I love my T-Mobile!! Got it last December and so far it's been the best choice for me. Their data is great and I don't see an issue with it at all. Their customer service could use a little improvement but everything else is awesome!! Love the prices and all on get with it. Even when I travel I get great deals on prices which include unlimited data. Granted, abroad I get about a 3G data.

Davyo - August 18, 2016 at 2:45pm

I used to be with ATT and Verizon, Verizon being the worst !!!!!!!,,,, I switched to T-Mobile about 4 years ago and have never ever regretted my move to T-Mobile,,,,,, my bill is way lower than it ever was with ATT and Verizon,, and T-Mobiles JUMP plan lets me get up to 3 new phones per year so I always have the newest and greatest phone,,,,,and I do switch between iPhones and Androids often (just for fun),,,, Love T-Mobile,,,,, Cheers, Davyo

gamerscul9870 - August 18, 2016 at 4:08pm

Is it possible to get more than one phone with JUMP?

itasara - August 21, 2016 at 9:52pm

T mobile used to not have a great reputation. Have they really improved that much? I've been with ATT since my first IPhone years ago. I'm grandfathered in with unlimited data and stuck in a family plan for now. I'm sure all these companies have problems and I know I pay a lot of money. For 4 phones. Each phone accrues over $5 in taxes and fees to start with. I'd like to see data plans disappear for everyone. I know nothing what it costs to run these companies but what does it cost the company for data on cell phones?

Finn - August 18, 2016 at 2:38pm

So 90s, In Finland we have Unlimited everything for 20$ month...Have been for over 5 years now...

gamerscul9870 - August 18, 2016 at 4:07pm

So you're basically saying unlimited data was introduced in the 90s when landlines were the only kind of phones back then when data didn't exist. Riiiight.

JuergenWest - August 18, 2016 at 5:28pm

Finland is home to Nokia so it's possible.. Just sayin..

itasara - August 23, 2016 at 4:55pm

I don't live in Findland, but I remember when the Iphone first came out and ATT was the only provider for the phone, data plans were not in existence at I got my phone a year or two after it came out and I had no data plan then either, at least that I remember. Then suddenly when I renewed my contract when it was due there was a data plan fee.

David - August 18, 2016 at 2:19pm

Unlimited - if you don't want more than 480p video and if you don't ever tether. Plus, if you just use a couple of lines, AT&T gives 16GB for less, without restrictions on content or tethering, which is typically well more than enough considering there's also rollover.

itasara - August 23, 2016 at 5:11pm

I hardly use much of my grandfathered in unlimited data plan, however I did not want to be micromanaged worrying about it. Once in a while I go out of town and if I watch TV on my phone, I don't want to have to worry about my data and I pay $35 for this. However when I first signed up, my husband on the plan got the minimum amount of data 200mg which he rarely goes over for which he pays $15 (½ my unlimited amount) My one adult child just bought a phone on my family policy, pays $30 for 3 gigs of data, same as my unlimited amount! She used to go over evermonth on 200mg. She has already exceeded her 3 gig amount once and came close to it this month! My adult son on my policy pays $25 for 2 gigs of data. So $95 of my bill is for data. The newest iphones use much more data just to operate. Once my husband finally turns in his phone he'll need a bigger data package. I would still like to know the costs involved in data and how these phone service providers come up with the fees they do,

SayingWhatEveryonesThinking - August 18, 2016 at 2:02pm

If they really had the network coverage I'd jump over, but what's with the $25 fee for HD video? That sucks. Still, your move AT&T and Verizon. (Who cares about Sprint.)

Luciano - August 18, 2016 at 1:50pm

Service sucks and no service .. If u data is at 2g or 3G who cares about the unlimited data ? But it's good for the competition I have unlimited data already with AT&T .