Citi Drastically Cuts iPhone X Shipment Forecasts Due to 'Sluggish' Demand

Citi Drastically Cuts iPhone X Shipment Forecasts Due to 'Sluggish' Demand

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Citi has drastically cut its shipment forecasts for the iPhone X due to 'sluggish' demand. The company announced its expectations in an investor note obtained by Business Insider.

"We reduce our 1Q18E and 2Q18E iPhone build forecast mainly due to sluggish iPhone X demand. For 1Q18E, we now forecast overall iPhone shipment of 51m vs. 61m previously. We reduce 1Q18E iPhone X shipment to 14m from 27m. For 2Q18E, we trim total iPhone shipment to 40m from 48m previously as we revise down iPhone X shipment to 7m. Overall, we now model 1H18E total iPhone build of 92m vs. 85m in 1H17E, up 7% [year on year]."

It's believed that the iPhone X's $1000 price tag is preventing the super cycle that the device was once expected to spark. Citi's report follows several others that claim Apple has halved production.

Apple is rumored to be introducing a new 6.1-inch LCD iPhone this year that may be a cheaper and better selling alternative to the 5.8-inch model and expected 6.5-inch OLED model.

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Citi Drastically Cuts iPhone X Shipment Forecasts Due to 'Sluggish' Demand

Steven P Jobs - March 9, 2018 at 9:43pm
Who in their right mind expected Apple to sell 48 million iPhone X.... What do these analysts pull out of their asses...FML Apple sell 48 million on average as it is!
timsforeskin - March 9, 2018 at 1:42pm
isheep are far and few now. a vocal minority to like these products. apple is ok, the competition caught and at times surpassing apple. so of course less demand. also, apple's biggest nemesis is themselves. people will run down their current apple products if the new ones are not compelling enough. the trickle leak of features are not good enough. you either got to give value or blow people away. tim's lover should stop sucking his schlong for a week or so so tim gets really angry and belligerent like steve job was. tim really need to whip the shit out of his engineers.
iSheep - March 7, 2018 at 9:05pm
Ugly ass notch. Enough said!
joshWUa - March 7, 2018 at 3:56pm
The law of supply and demand never lies. Make should of taken these retailers to economics 101