Apple Allegedly Cuts 1Q18 iPhone X Production in Half Following Disappointing Holiday Sales

Apple Allegedly Cuts 1Q18 iPhone X Production in Half Following Disappointing Holiday Sales

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Apple is allegedly cutting iPhone X production in half for 1Q18 following disappointing holiday sales, reports Nikkei.

Apple will halve its production target for the iPhone X in the three-month period from January from the figure of over 40 million units envisaged at the time of its release in November. The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.

Additionally, the site reports that lackluster sales could delay Apple's plans to introduce OLED screens in other models. It's believed that Apple has started considering an increase in the proportion of LCD models to OLED models scheduled for release this year. This may corroborate a recent from DigiTimes that claims Apple has decided to replace the 5.8-inch OLED iPhone model with an LCD version leaving just the larger 6.4-6.5-inch model with an OLED display.

Nikkei says the production cuts will have a domino effect on manufacturers with the combined impact expected to run into billions of dollars.

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Apple Allegedly Cuts 1Q18 iPhone X Production in Half Following Disappointing Holiday Sales

TJ - January 31, 2018 at 5:03pm
No wonder sales are down. I swear apple designers an engineers are crazy. Get rid of that ridiculous notch, offer P of the new design for already shitty iphone x owners and watch the sales go crazy. Plus with the new design if they add in a theme app or at least change that outdated ancient square icon look to circle then people will love apple again but there’s just too stupid and stubborn to do this :(
Rapunzel - January 30, 2018 at 6:01pm
I would have bought one if it had a headphone jack and 256 GB for 1000 USD.
D4xM4Nx - January 30, 2018 at 9:20am
Whatever, still love mine. Fine piece of tech Apple managed to pull off dealing with a lot of hurdles, works damn great. From big achievements to silly gimmicks, it's leaps and bounds above all android can possibly dream about. The ones jumping ship did us a favor :)
Riddlin - January 29, 2018 at 10:26pm
I thought everyone was going to buy an iPhone X for big money. No?
Aik - January 29, 2018 at 4:48pm
If they ain’t putting OLED’s in everything going forward, then they can consider a lot of people jumping ship to other Companies! I’ll keep my 7plus for another year before considering a change... it’s sickening the price points for very little updates and tweaks!
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