March 4, 2024
AirPods Sales Are Up But Apple's Market Share is Down [Report]

AirPods Sales Are Up But Apple's Market Share is Down [Report]

Posted August 27, 2020 at 4:43pm by iClarified
Sales of Apple's popular AirPods continue to grow but the company is losing market share to rivals, according to a new report from Counterpoint Research via Bloomberg.

In 2019, Apple accounted for nearly half of all ture wireless earphones sales and sales are expected to grow by around a third from 61 million to 82 million units this year. However, more affordable alternatives from rivals have eroded Apple's lead to just over a third of the market at 35%. Xiaomi follows behind at 10% and Samsung is in second at 6%.

“The low-to-mid end segment including Chinese brands and U.S. makers such as JLab is taking away share from the premium market,” said Counterpoint analyst Liz Lee. Competition between Samsung and Apple is likely to intensify in the latter half of the year, as positive reviews of the Buds Live and increased investment from Samsung are expected to close the gap between the two, she added. “We believe that Samsung can attract more users, especially Android phone users, if it provides a wider selection of TWS devices from mid to high-end with at least two or three variations.”

Sales of Samsung's earphones lineup are project to over double this year from 8 million to 17 million units.

Note***: Apple's AirPods Pro are currently on sale!
● AirPods Pro - $220 (Down form $249)
● AirPods With Charging Case - $129 (Down from $159)

Read More

AirPods Sales Are Up But Apple's Market Share is Down [Report]

Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
iClarified Icon
Would you like to be notified when we post a new Apple news article or tutorial?
You must login or register to add a comment...
Recent. Read the latest Apple News.
Tutorials. Help is here.
Where to Download macOS Monterey
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.