The attach rate of Apple Watch to iPhone has been steadily increasing over the years since the launch of Apple Watch in 2015. While Apple Watch has registered a strong share in the North American smartwatch market since its launch, demand was initially limited, as the use cases and value to customers were not immediately recognized. Many saw the device as a fashion accessory rather than as a useful tool that could improve their daily lives. But now, with Apple Watch gaining maturity, the utility of the device cuts across three key lifestyle elements – Fitness, Health and Wellness.
Counterpoint notes that last year, Apple Watch shipments were 18% of iPhone shipments. If Apple sees each iPhone user as a potential Apple Watch user, the annual revenue opportunity would be nearly $70 billion, or 550% higher than current estimated annual Apple Watch revenue.
More details in the full report link below. Note: You can still get Apple's new Series 8 for $50 off today.