Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]

Customer preference for Apple devices is strongest in eight key markets, reveals an internal Samsung market study made public thanks to the Apple vs. Samsung trial.

The cities are: San Francisco, Los Angeles, Chicago, Philadelphia, Boston, New York, Dallas and Washington, D.C., notes AllThingsD.


Before the Galaxy launched, 8 key markets emerged as the primary source of Apple's advance in preference; Since the launch of the Galaxy line, the gap between Apple and Samsung has diminished slightly among these target markets.

Pre Galaxy, Samsung was 17.5% behind Apple in consumer preference. Post Galaxy, Samsung closed the gap by 2.5%. Samsung made up the most ground in Philadelphia but lost significant ground in Boston.

[via AllThingsD]