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Apple has posted a new iOS 10 'Hey Hi Hello' ad that highlights some new features of its upcoming mobile operating system.

Apple has just released iOS 10 beta to developers for download.

Apple has released tvOS 10 beta to developers for testing.

Apple has released watchOS 3 beta to developers for download.

Apple has released a new ad for Apple Music entitled, 'Nail Salon'. The ad features DJ Khaled and Ray Liotta.

Apple has climbed to third place in the Fortune 500 rankings.

Apple is reportedly running a secret lab in Berlin to design and develop the rumored Apple Car.

A fully revamped Apple Watch 2 may not be revealed at Apple's rumored March event, however the possibility of a minor hardware update remains.

It's 'highly likely' that Apple will discontinue the Space Gray colored iPhone and replace it with a deep blue colored one, according to a recent report.

Intel has landed orders for the LTE modem in the new iPhone, reports Bloomberg.

Apple has filed a motion asking a judge to vacate an order that would compel the company to build a backdoor into the iPhone.

If you've noticed that you need to enter your passcode more often it may be because Apple has quietly added some new passcode requirements to Touch ID.

Apple has sent out press invites to its 2016 WWDC keynote on June 13th at 10am PT.

Apple is working on an Amazon Echo competitor and preparing to release a Siri SDK.

Apple has released iOS 9.3.2 beta 4, OS X El Capitan 10.11.5 beta 4 and tvOS 9.2.1 beta 4 to developers for testing.

Apple has hired Christ Porritt, former Tesla VP of Vehicle Engineering and former Aston Martin Chief Engineer, to work on 'special projects'.

Apple may be planning to ship the iPhone 7 with headphones that have the standard 3.5mm connector and include a Lightning adapter.

Apple is installing metal detectors at the entrance to WWDC, a first for the event.

Apple has reportedly asked suppliers to produce a higher than expected number of iPhone 7 units.

Warren Buffet's Berkshire Hathaway has disclosed a $1.07 billion stake in Apple.

Apple CEO Tim Cook visited China today after a series of setbacks in the country.

Apple has released iTunes 12.4 with minor design tweaks, including a revamped media picker, a dedicated sidebar, and simplified navigation

Bill Campbell, a longtime Apple board member, has passed away.

Yahoo has announced the launch of a new Yahoo Sports app for the Apple TV.

Apple has released the first preview of Swift 3.0 for download.

Apple has released a new build of iOS 9.3.2 for the 9.7-inch iPad Pro after many users reported getting their devices bricked by the original software update.

A spoof of Apple's Hey Siri ad featuring Neil Patrick Harris, where Siri reads a note from the iPhone.

Apple is highlighting other developer events around San Francisco next month for those who were unable to attend WWDC.

Ground level video footage of construction on Apple Campus 2 has been leaked online.

Apple has updated its Apple Music app for Android bringing support for Music Videos and Family Memberships.

Apple released numerous beta updates today including OS X 10.11.5 beta 3, tvOS 9.2.1 beta 3, Safari Technology Preview 3, and iOS 9.3.2 public beta 3.

A new aerial drone video that shows construction progress on Apple Campus 2 has been posted by Matthew Roberts.

Apple is reportedly working on a major update to the MacBook Pro which will bring a new OLED display touch bar above the keyboard, USB-C/Thunderbolt 3, and Touch ID.

Apple has updated the new Apple TV's universal search with support for NBC.

Twelve South has launched TimePorter, a travel tote and charger for the Apple Watch.

India has reportedly rejected Apple's request to import and sell refurbished iPhones in the country.

Apple has announced an updated 12-inch MacBook featuring the Skylake Core M processor, a new Rose Gold color option, and better battery life.

Apple has posted its 'New Beginnings' video that highlights successful developers and how they got started coding.

Apple has released watchOS 2.2.1 for download.

Apple has updated GarageBand for iOS with AirDrop, enhanced Multi-Touch capabilities, a new alphabetical sidebar for Loops, extensive Chinese language localization, traditional Chinese instruments, and more.

Apple is paying tribute to the late Muhammad Ali on its homepage.

Apple has announced that starting June 1st all new Apple Watch apps must be native apps built with the watchOS 2 SDK.

Worldwide smartphone sales grew 3.9% in the first quarter of 2016 but Apple's market share dropped to 14.8%, according to the latest Gartner report.

Apple has pulled the iOS 9.3.2 software update for the 9.7-inch iPad Pro which appears to be bricking select devices.

Coach is planning to debut a series of designer bands for the Apple Watch as early as June.

FireCore has updated its Infuse Pro media player for iOS and Apple TV with a new Library View, Spotlight Search, and much more.

Taylor Swift is starring in another Apple Music ad entitled, 'Dance Like No One's Watching'.

Apple and SAP announced an enterprise-focused partnership that aims to bring the SAP HANA platform to the iPhone and iPad