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Here is another Apple Mac Genius Ad featuring the same genius bar actor

Apple has aired a third 'Mac Genius' ad called 'Labor Day' during the Olympic opening ceremonies.

Morgan Stanley's Adam Parker has delivered an interesting report on 'The Elephant In The Room' (ie. Apple).

Greenpeace has released a new report called 'How Clean is Your Cloud' which criticizes Apple and others for relying heavily on dirty energy.

Apple's much anticipated presentation at the Black Hat security conference disappointed attendees who were hoping for some interesting insights on iOS security.

In the new iOS 6 beta 4 firmware just released to developers, Apple has added more 3D cities to its upcoming Maps application.

FireCore has announced the release of aTV Flash 4.5 for the original Apple TV.

Apple may be working on a standalone digital camera, according to a new report

Apple's headache with OS X Mountain Lion redeem codes continues. Today users are reporting that they've received redeem codes for OS X Server instead of Mountain Lion.

Apple has reportedly released a new beta of iOS 6 to developers for testing.

Foxconn will be key to keeping Sharp alive thus ensuring a stable supply of components for Apple.

Facebook has hired Chris Weeldreyer, an eight year Apple employee, to be a product design manager for the company.

A US bankruptcy court has approved Kodak's bid to auction off more than 1,100 patents despite objections by Apple and FlashPoint.

Apple Configurator, an app that makes it easy for anyone to mass configure and deploy iOS devices, has been updated.

The CEO of Apple, Tim Cook, believes that the Apple TV is an area of interest for the company

A recently discovered Apple patent filing details an illuminated touchpad.

Foxconn is reportedly accelerating its schedule for ordering television-sized LCD panels from Sharp.

Apple has been threatened with the temporary closure of its operations in Italy and fines of up to 300,000 euros if doesn't comply with Italian law and offer a free two-year warranty on its products.

Google is reportedly being dragged into the fight between Apple and Samsung.

Samsung wants to ask potential jurors 700 questions. Apple only has 49 questions.

U.S. District Judge Edward Davila has responded to Apple's motion to dismiss a case brought against the company over 'bait apps' and ruled it can move forward.

Apple is reportedly planning to release an 'all-new' iPod touch and iPod nano in September/October.

Business Insider has published a few charts showing how Apple consistently beats its earnings guidance quarter after quarter.

ETSI, the European Telecommunications Standards Institute, has published documentation on its website for the new nano-SIM standard confirming that Apple's original design won the battle.

Apple has reportedly agreed to pay a $2.25 million penalty for misleading the Australian public over the new iPad's ability to access 4G networks.

Apple has been granted a patent that describes methods of integrating touch sensing elements into a LCD.

Apple is offering KAYAK PRO, a popular app to search for flights, hotels, cars, and trips, as their free app of the week.

Piper Jaffray analyst Gene Munster believes Apple could sell between 4-6 million iPad minis this year.

Apple has announced that iOS 6 will fix a vulnerability that allowed a hacker to fraudulently validate in-app purchases.

The iPhone has generated $150 billion for Apple since its launch in June 2007, according to Strategy Analytics.

The Apple TV has gained the ability to stream audio to external AirPlay speakers in iOS 6 Beta 3.

Apple's share of Verizon smartphone sales dropped to 45% in the second quarter of 2012.

Apple has seeded developers with a OS X Mountain Lion 10.8.1 update for testing.

Brightcove today unveiled their App Cloud Dual-Screen Solution for Apple TV that enables the development of apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV

Apple has removed a claim that the Mac 'Doesn't Get PC Viruses' from its website.

Apple and Tim Cook have responded to outrage over the lack of a real Mac Pro update revealing that the model will see a refresh next year.

Conan O'Brien has posted a new video on TeamCoco.com featuring Samsung's response to Apple's allegations that it slavishly copied the iPhone.

Apple has listed numerous refurbished models of its iPad 3 for $50 off the retail price.

Apple has released a major update to iAd Producer that contains numerous new features and improvements.

Early Mac notebooks had their Apple logo oriented upside down from how they are positioned now.

Apple has released Xcode 4.4.1 repackaging it as a standalone application with support for delta updates.

Former Apple employees hired by Facebook are working on a new faster iPhone app

Apple's long-rumored television will reportedly feature motion detection and an included touchscreen remote.

Apple has released a MagSafe to MagSafe 2 Converter that lets use your existing MagSafe devices with the new MagSafe 2 equipped computers.

Apple is the new leader in selling personal computers, notes Asymco analyst Horace Dediu.

Apple has released OS X Server as an application you can add to Mountain Lion right from the Mac App Store.

Apple stock will reach $1,000 in 2014, according to predictions by Piper Jaffray analyst Gene Munster.

Apple has announced that it's third quarter results conference call will take place on July 24, 2012.