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Apple gave Christy Turlington Burns an Apple Watch to wear in the Kilimanjaro Half Marathon and has posted a video documenting her experience.

Apple significantly raised its prices in many countries today including Canada, Australia, New Zealand, France, Denmark, Sweden, Finland, Portugal, and others.

Apple has sent out press invites to a September 11th media event in Beijing, China which will be held nine hours after its special event in the U.S. on September 10th.

Apple may be working on a new product that requires a 17-watt power supply.

Apple's new iPad Pro is on sale for $749.99, a match for its lowest price ever.

Apple has posted a video detailing the new App Tracking Transparency feature in iOS 14.5.

Apple CEO Tim Cook has sent employees an email informing them of a Town Hall meeting tomorrow to 'discuss some exciting new things going on at Apple.'

Apple is reportedly hiring engineers for a new research center in Haifa, Israel.

The Apple iPad mini 6 is on sale for just $349.99, following the launch of the new iPad mini 7.

Apple has released a whitepaper to the National Highway Traffic Safety Administration detailing its approach to automated driving system safety.

Apple has dropped from first to seventeenth on Fast Company's List of the World's 50 Most Innovative Companies.

Disney is reportedly preparing a Star Wars app for the Apple TV to distribute the final Clone Wars episodes.

Apple has released iOS 10 public beta 3 for download.

The 24-hour Bloomberg Radio station is now available on Apple Music free of charge in 100 countries.

Apple has released macOS High Sierra 10.13.2 beta 5 to developers for testing.

Apple has filed a patent detailing a new microspeaker that could be used in its increasingly compact devices.

Apple has reportedly begun training its U.S. retail store employees for a new iPhone trade-in program.

Should you buy Apple's third generation AirPods or the second generation AirPods Pro? Here's a look at the differences between the true wireless earbuds.

Apple has seeded macOS Mojave 10.14.4 beta 3 to developers for testing.

Belkin has announced the launch of a new Wemo Stage Scene Controller with Apple HomeKit support.

Apple has acquired Embark, a transit app company with ten different location based apps in the App Store.

Apple has posted an ad for the new purple iPhone 12 and iPhone 12 mini.

Apple has posted two new 'Behind the Mac' ads.

The new iPad Air 4 is now available to pre-order via the online Apple Store.

Apple is reportedly planning to release a new MacBook Air with USB-C ports.

Apple appears to have acquired Camel Audio, the maker of various instruments, effect plug-ins, and sound libraries.

Watch a video stream of Apple's 'Spring Loaded' special event right here.

Watch this guided tour of the new Apple iPhone 14 and iPhone 14 Pro.

Apple has reportedly hired Jay Blahnik, a well respected fitness expert and consultant, perhaps to work on the iWatch.

Apple has put Bob Mansfield, former SVP of Technologies, in charge of its much rumored electric car project.

Last quarter Apple bought 23% of the world's NAND flash and it's reselling it to customers at nearly 10 times what it paid.

Apple CEO Tim Cook recently spoke with The Telegraph about the new iPad Pro, Apple TV, Apple Watch, and Britain's Investigatory Powers Bill.

Recently it was reported that Apple acquired Matcha, a video discovery and recommendation startup. New information about the deal reveals the reason.

Apple is planning to launch its AirPods wireless charging case soon but may not release next generation AirPods until this fall.

Pixelmator has been updated with support for the new iPad Pro and Apple Pencil.

Apple topped Fortune's list of the World's Most Admired Companies in 2015 for the eighth straight time.

Apple has reportedly given Vice President Steve Zadesky the go ahead to form a 1,000 member team to work on an electric car. Here's a look at some of Zadesky's team members.

Spotify has been updated with Siri support on Apple Watches running watchOS 6 or later.

Apple's popular AirPods and AirPods Pro are back on sale today!

Analyst Tim Chowdhry believes that the new iPhones will be massively successful, bringing Apple the Most successful product launch ever

Staples has announced that Apple Pay is now the number one payment method in its iOS apps.

Apple has seeded watchOS 4.2 beta 4 and tvOS 11.2 beta 4 to developers for testing.

Check out this image of Apple's original 'iPhone' designed in 1983.

Steve Jobs considered killing Apple's professional line of products, according to Ken Segall, author of Insanely Simple and the creative director of the Think Different ad campaign.

Apple has posted the official trailer for 'Shining Girls', a new thriller series starring and executive produced by Emmy Award winner Elisabeth Moss.

Apple Pay has officially been launched in France.

Apple has released macOS High Sierra 10.13.2 beta 4 to developers for testing.

Apple has updated its WWDC app with support for the new iPhone X and iOS 11.