June 12, 2024
Apple Acquires Embark Transit App

Apple Acquires Embark Transit App

Posted August 22, 2013 at 8:35pm by iClarified
Apple has acquired Embark, a transit app company with ten different location based apps in the App Store.

Jessica E. Lessin reported the news on her blog saying, "We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps."

Embark's iOS apps are still available for download; however, it's Android apps are not.


Apple confirmed the deal to Lessin and said, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

The company has purchased other Maps and Transit related companies recently including Hopstop and Locationary.

Read More [via 9to5Mac]


Apple Acquires Embark Transit AppApple Acquires Embark Transit AppApple Acquires Embark Transit App


Apple Acquires Embark Transit AppApple Acquires Embark Transit App
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Comments (3)
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H. Roberts
H. Roberts - August 23, 2013 at 12:33pm
They don't need a train map...what they do need is for ANDROID devices to not have this specific technology that Embark provides.
hjfhj
hjfhj - August 23, 2013 at 9:14am
I do understand why Apple needs a train map. To provide train maps to everyone in their map, however Embark has them for some US cities only. It would be worth anything if they could cover ALL cities ALL public transportation. Embark seems very far from that.
justabrake
justabrake - August 22, 2013 at 8:43pm
I use this ! Don't understand why apple needs a train map !
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