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Apple posted a new ad for its Apple Fitness+ service today entitled, 'Welcome to the Club'.

Apple has reportedly put VP of Technology Kevin Lynch in charge of the Apple Car project following the departure of Doug Field to Ford.

Ford announced today that it has hired Doug Field, the head of Apple's car project, as its new chief of Advanced Technology and Embedded Systems.

Apple is set to take its in-house modem technology a step further by integrating it directly into its main processors, according to a new report

Apple has issued a formal apology after a group of black teens were refused entry into an Australian Apple Store.

Apple plans to spend over $500 million marketing Apple TV+ this year and will double its output of new content for the streaming service next year.

Apple's new M4 Mac Mini is on sale today for $50 off!

Apple is working on thermometer and blood pressure sensors for the Apple Watch, according to a new report.

Apple has unveiled limited edition Beats Solo 4 headphones in collaboration with Sandy Liang.

Apple's powerful M4 Max 16-inch MacBook Pro with 48GB of RAM and a 1TB SSD is on sale for $435 off today.

Apple has announced that 'Swan Song' will debut on Apple TV+ and in theaters on Friday, December 17.

Apple has announced the upcoming release of a new Vision Pro app for iPhone, now available to developers for testing.

Apple is reportedly gearing up to roll out a new in-house Wi-Fi chip for its iPhone 17 models.

The new iPhone 16e is officially available in stores and online starting today, February 28, 2025.

Apple has shared a new ad for the iPhone 16e as it officially launches in stores today.

Apple has discontinued its Advanced Data Protection (ADP) feature for new users in the United Kingdom, following a government order to establish a backdoor to access user data worldwide.

Apple has announced that it will expand Apple Intelligence to more languages and regions in April.

Apple may have already started development of a next-generation iPhone 17e, suggesting an annual release cycle for the new model.

Tulsi Gabbard, the U.S. Director of National Intelligence, has addressed reports of a secret order from the UK government directing Apple to create a backdoor into encrypted iCloud data.

Apple has seeded the first beta of tvOS 18.4 to developers for testing.

Apple has seeded the first beta of watchOS 11.4 for Apple Watch to developers for testing.

Apple has released iOS 18.4 beta and iPadOS 18.4 beta to developers for testing.

Apple has released a beta firmware update for AirPods Pro 2 and AirPods 4.

Apple's dictation feature has been briefly transcribing the word 'racist' as 'Trump' in what appears to be either a technical glitch or a deliberate act of mischief.

Apple has patented a method of tracking a user's hydration levels using an Apple Watch.

Apple plans to restart in-person 'Today at Apple' classes in the USA and Europe on August 30th.

Apple has just opened pre-orders for the iPhone 16e, the latest member of its iPhone 16 family.

Apple has released macOS Sequoia 15.4 beta to developers for testing.

Apple has released a new firmware update for its AirPods Max (Lightning) headphones.

Apple has purportedly been testing a 7.5W reverse wireless charging feature for the iPhone 17 Pro.

Apple has debuted its next genereation Apple TV 4K featuring an A12 Bionic chip and an all-new Siri Remote.

Apple has selected Alibaba as its partner to bring AI services to iPhone users in China, revealed Alibaba chairman Joe Tsai on Thursday.

New details about Apple's rumored foldable iPhone have purportedly been leaked on Weibo.

Apple has announced that Apple News+ subscribers will have access to a new Food section when iOS 18.4 and iPadOS 18.4 launch in April.

A four-pack of Apple AirTag trackers has dropped to a new all-time low price of $67.99 today!

Apple has officially introduced C1, its first in-house 5G modem designed to offer fast and reliable 5G connectivity with improved power efficiency.

Apple has registered six new Apple Watch models with the Eurasian Economic Commission (EEC).

Apple's supply chain may soon extend to Indonesia as suppliers discuss setting up iPhone final assembly there, according to a new report.

Apple has announced that the Apple TV app is now available to download on Android.

Apple's 13.6-inch M2 MacBook Air with 16GB of RAM is available for just $799 today.

Apple has introduced four new Ambient Music controls in Control Center with the release of iOS 18.4 beta.

Apple has released watchOS 7.6.1 for the Apple Watch.

Apple's new 14-inch M4 MacBook Pro is back on sale for $199.01 off today!

A four pack of Apple AirTag trackers are back on sale for just $69.99 today.

Security officials in the United Kingdom have reportedly demanded that Apple provide government access to all data stored on iCloud by any Apple user worldwide.

Apple is ramping up work on a new Studio Display that should arrive by 2026, according to a new report.

Apple has released watchOS 7.6 with support for the ECG app and irregular heart rhythm notifications in in 30 additional regions.

Apple has announced the finalists for its 2021 Apple Design Awards. Finalists were selected across six categories and winners will be announced on June 10.