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Demand for the new Apple Watch Series 4 has been 'better than expected' but demand for the new iPhone XS has been 'lower than expected'.

Verizon has announced an exclusive partnership with Apple to offer its Verizon Unlimited customers six months of Apple Music for free.

Apple Pay is estimated to have over 252 million users, according to a new research note from Loup Ventures.

A 'retail theft crew' has been arrested by the Ventura Police after stealing $18,000 worth of iPhones and MacBooks from the The Oaks Apple Store in Thousand Oaks, California.

Europe 1, one of the leading radio stations in France, is claiming that Apple will unveil its new iPhones on September 12th at the Steve Jobs Theater.

Apple has released iOS 12 beta 11 to developers for testing.

Apple has released Logic Pro X 10.4.2 which brings numerous new features including improvements to Smart Tempo, Alchemy, and more.

Apple has released MainStage 3.4 for Mac over 800 new loops, new plugins, Alchemy, and more.

Apple is reportedly working on professional-focused upgrade to the Mac mini and a new low-cost MacBook for release later this year.

Apple has seeded watchOS 5 beta 6 to developers for testing.

Apple has purportedly revised its mix of new iPhone orders, increasing iPhone XR orders to over 50%.

The J.D. Power 2018 U.S. Tech Experience Index Study found that drivers using Apple CarPlay reported higher satisfaction than those using Android Auto.

Twenty one Apple Store robberies have been reported in California since May 2018 with six Bay Area stores being robbed in a matter of weeks.

Google has announced that it is updating Google Maps with new features to make your daily commute easier.

Apple has accidentally leaked the names, colors, and storage tiers of its new iPhones ahead of their unveiling today.

The Google Maps app has been updated with Apple CarPlay support.

The popular Waze navigation app has been updated with support for Apple CarPlay.

Acura announced a new 2019 ILX sport sedan today with Apple CarPlay support.

Apple has released iOS 12 beta 10 to developers for testing.

Apple's mid-2017 12-inch MacBook is on sale today for $350 off.

AAPL surged to a closing price of $207.39 today making Apple the world's first $1 trillion company.

We will be providing coverage of Apple's 'Let's Take a Field Trip' education event today.

Apple has posted a new ad for the iPhone XS entitled, 'Growth Spurt'.

Apple has updated the search feature in its Apple Store app with an enhanced design and speech recognition technology.

Apple has released iOS 12 beta 9 to developers for testing.

Apple has posted a support document detailing how dual SIM support will work on the new iPhone XS and iPhone XS Max.

Apple has seeded developers with the gold master of its new Siri Shortcuts app for iOS 12.

Consumer Reports has tested five mobile P2P services to see how they stack up against one another.

Apple today announced financial results for its fiscal 2018 third quarter ended June 30, 2018.

Apple has seeded tvOS 12 beta 10 to developers for testing.

Apple has seeded watchOS 5 beta 5 to developers for testing.

Apple is live streaming its special 'Gather round' iPhone event today beginning at 1:00pm EDT/10:00am PDT.

Apple has released iOS 12.1 beta to developers for testing.

Apple has seeded watchOS 5.1 beta and tvOS 12.1 beta to developers for testing.

Apple has announced that it will livestream its special 'Gather Round' iPhone event on September 12th.

Apple has reportedly informed developers participating in its MFi licensing program that it plans to approve third party USB-C to Lightning cables.

Apple has posted a new video for developers that promotes the use of subscriptions.

Apple has officially released its new Siri Shortcuts app for iOS 12.

Apple has released an update to its HomePod software that brings support for multiple timers, making calls, searching music by lyrics, and more.

Apple is reportedly planning to equip its new iPad Pros with USB-C, replacing Lightning.

The EU is set to approve Apple's acquisition of Shazam without any conditions, according to a new report.

Apple fell to sixth place in global notebook shipments last quarter, according to a TrendForce report.

Apple's new iPhones are just a couple weeks away. Here's a look at the purported specifications for each device.

Apple has seeded tvOS 12 beta 9 to developers for testing.

Apple has posted a guided tour of the iPhone XS, iPhone XS Max, and iPhone XR.

A leaked memo posted to Apple's internal blog warns employees to stop leaking internal information.

Apple has started highlighting features that are 'coming soon in iOS 12'.

Apple's Beats Solo3 wireless headphones are on sale today for 47% off.