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Apple has increased its spending on research and development to pre-iPhone levels suggesting big things are on the horizon, reports the WSJ.

Check out this hands on video with an iPhone 8 dummy model

Apple is reportedly planning to unveil a red iPhone, a 128GB iPhone SE, new iPads, and more at a special event in March.

Apple is likely moving to a three year refresh cycle for its iPhone, a year longer than typical.

Apple has posted two new ads for the iPhone 7 Plus that highlight its Portrait camera mode.

The Apple iPhone 7 was the World's Best Selling Smartphone in Q1 of 2017, according to data from Strategy Analytics.

Check out this iPhone 8 concept featuring a transparent glass rear cover.

Apple is secretly working on a way to store your medical records on the iPhone with a startup called Health Gorilla.

Check out this video that shows off casings for the iPhone 7 and iPhone 7 Plus in 'Jet White'.

Bosch has won orders to supply Apple with some of the motion sensors for its next generation iPhone.

The Wall Street Journal is confirming reports that Apple will boost the base storage on its next generation iPhone to 32GB.

Apple reportedly has a secretive team working on turning the iPhone into a 'one-stop shop' for all your medical records.

The iPhone 6s was the best selling smartphone in terms of shipments in 2016.

Consumer Reports has named the Samsung Galaxy S8 and S8+ as its top rated smartphones, besting the iPhone 7 and iPhone 7 Plus.

Apple has launched cases in six new colors for the iPhone 7 and iPhone 7 Plus.

Apple's iPhone 7 Smart Battery Case is currently on sale for 14% off.

Chip suppliers are reporting slowed demand from non-Apple companies as rivals wait to see what new technologies the iPhone 8 will bring.

Despite a recent report predicting that Samsung will resume producing chips for the iPhone next year, some industry sources believe that TSMC will remain the exclusive supplier due to the company's second generation 7nm technology.

Check out this video that puts the iPhone 6s and iPhone 6s Plus underwater for an hour.

Apple has launched a new webpage touting its iPhone over 'everything else'.

Apple has changed how you Force Restart the iPhone for the iPhone 7 and iPhone 7 Plus

Sweetgreen's iPhone app offers the ability to log your meal's calories in Apple Health.

Halide is a new premium camera app for the iPhone with tactile controls, focus peaking, instant review, and more.

Check out this photo of an iPhone 8 dummy model tweaked to display a wallpaper image.

Check out this video which shows the HomePod setup experience on an iPhone.

Production of the new OLED 'iPhone 8' is unlikely to start until September, according to a new report.

Apple is rumored to be launching an iPhone 6 battery exchange program.

The FTC has filed a complaint in federal district court charging Qualcomm with using anticompetitive tactics to maintain its monopoly in the supply of baseband processors used in cellular phones.

Apple has posted a new Earth Day video entitled, 'Does My iPhone Believe in Reincarnation?'.

Apple says that liquid damage to the iPhone 7 is not covered under warranty, despite the touting the device as being IP67 water resistant.

McDonald's has used a render of the unannounced and unreleased iPhone 8 in a promotional email to customers.

Preference for the iPhone among teens may be at its highest levels ever, according to Piper Jaffray's 33rd semi-annual Taking Stock With Teens research survey.

A new skin that makes your iPhone look like an exploded Samsung Galaxy Note 7 is gaining popularity.

A Geekbench browser entry allegedly for the iPhone 7 reveals some significant performance gains over the iPhone 6s.

Google is estimated to be paying Apple $3 billion to remain the default search provider on the iPhone this year.

Haimawan and its subsidiary Jijia today announced the official launch of MESUIT, a case that lets you run Android OS on the iPhone.

Apple's next generation iPhone is again rumored to feature the Smart Connector.

Apple has posted a short film entitled 'Detour' by French director Michel Gondry. The film was shot entirely on the iPhone.

Check out this video comparing the drop test durability of the Samsung Galaxy S8 versus the iPhone 7.

Apple has announced the iPhone 5c, the most colorful iPhone yet with an all new design and five new colors.

Apple has been granted EAEU certifications for the iPhone 7 and iPhone 7 Plus, three new models of the Apple Watch, and AirPods.

Following a report claiming that Apple will finally offer 32GB of storage in its base model iPhones, a new report from TrendForce claims that the larger 5.5-inch iPhone will be getting 3GB of RAM and a 256GB storage option.

Apple has posted a new ad highlight Portrait mode on the iPhone 7 Plus.

Mophie today announced its new line of juice pack wireless cases that bring wireless charging to the iPhone 6/6s and iPhone 6/6s Plus. Mophie also announced desk and vent charging pads for their wireless cases.

Apple is reportedly switching to a glass casing for the iPhone 8 in order to support wireless charging.

Apple has posted a new 'How to Shoot on iPhone 7' video series.

Apple has announced a one day special promotion in celebration of the Chinese New Year.

LG Innotek will reportedly supply facial recognition camera modules for the iPhone 8.