Apple Plans Around 10 New Product Categories Under Incoming CEO John Ternus

When John Ternus takes over as CEO of Apple later this year, he will step into a product pipeline that ranks among the largest the company has worked through in recent years, with plans to enter roughly 10 new product categories over the next few years.



The roadmap points to a clear expansion in Apple's hardware ambitions. During Tim Cook's tenure, the company introduced major new categories including the Apple Watch, AirPods, and the Vision Pro. What's coming next represents a broader push, with Ternus inheriting projects that span the home, wearables, and new types of computing devices. Several of these efforts are tied to Apple's work in artificial intelligence, with devices designed to operate alongside Siri and on-device AI features, according to the latest newsletter from Mark Gurman.


A large part of that effort is focused on the smart home. Apple is developing an AI-powered home hub that functions as a HomePod with a built-in display. It can be mounted on a wall using a magnetic system or placed on a speaker base, and is expected to run a new operating system built around Siri. The device will also support features like FaceTime and use facial recognition to tailor the experience to different users. Apple is also working on a privacy-focused home security camera to compete with existing offerings from companies like Ring and Google Nest. Further out, the company is developing a larger tabletop robotic display with a moving arm that can reposition the screen during tasks such as video calls.

Wearables are another area seeing heavy investment. Apple is developing camera-equipped smart glasses aimed at competing with Meta's offerings, along with a small AI pendant that can be worn on clothing or as a necklace. These products are designed to capture environmental data and feed that context into AI features on the iPhone. The company is also exploring high-end AirPods equipped with low-resolution cameras that could support visual-based reminders and improved navigation. Looking further ahead, Apple is working toward lightweight augmented reality glasses that could eventually replace the iPhone, with a potential launch window between 2028 and 2030.

On the computing side, Apple is preparing its first touchscreen MacBook Pro for late 2026 or early 2027. If the concept lands well, the touch interface could make its way to other Mac models. Engineers have also been developing a roughly 20-inch foldable iPad, though the project remains uncertain and may not ultimately ship.