Apple Targets Dell, HP Tablet Searchers With Adwords Campaign

Apple is targeting searchers interested in the Dell Streak and HP Slate with a Google Adwords campaign promoting the iPad, according to a TechCrunch finding.

The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom from Rudefox). As you can see, Cupertino is trying to capture the attention of Dell Streak searchers by buying text ads on Google, in an attempt to get them to click through to the iPad product page instead of moving on with said search.

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