April 29, 2024

Sonos Launches Million Dollar iAd Campaign [Video]

Posted October 18, 2010 at 3:43pm by iClarified · 4781 views
Sonos has spent at least one million dollars on an iAd campaign which is a lot of money for a smaller, privately held company. This is Apple's minimum buy for a iAd campaign which is why large corporations have generally been the ones to purchase ads.

Sonos' main product is the Sonos Multi-Room Music System which can now be controlled by the iPhone and the iPad.

A representative tells BusinessInsider that the campaign is a "major % of marketing spend for us."

Take a look at the ad below...

[via SAI]