Tablet Ownership Nearly Doubled Over the Holidays

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January, reports Pew. E-Book readers also experienced the same growth jumping from 10% to 19% ownership over the holidays.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon's Kindle Fire and Barnes and Noble's Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.


Pew surveyed nearly 3,000 people pre-holiday and about 2,000 people post-holiday over the phone.

[via Electronista]