Watch Steve Jobs Play Franklin Roosevelt in Long Lost Internal '1944' Video

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Posted May 2, 2012 at 8:49pm by Shalom Levytam

Watch Steve Jobs play Franklin Roosevelt in an internal video entitled '1944' that was created to fire up employees.

Network World offers some details about the video...

Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii. A copy of "1944" was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.

Elliott, who worked at Apple from 1985 to 1996, says he has "never seen (the film) anywhere else" and that there has been "no additional circulation" as far as he knows. I couldn't find it online, either - the year 1984 was pre-World Wide Web, of course -- which doesn't mean it isn't out there.

More details and a transcript can be found at the link below...

[via MacRumors]

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Bill Dawson - May 3, 2012 at 2:41am

I so remember this! I was on the Mac Dev Team in 1984. We had several such videos and a lot of fun back then. Steve was awesome! I almost fell out of my chair when he came on screen. A lot of other notables in there too. ("They call me Fat Bits, sir ") Thanks for digging it up and posting it!