August 10, 2022
Tim Cook: Apple to 'Double Down on Secrecy on Products'

Tim Cook: Apple to 'Double Down on Secrecy on Products'

Posted May 30, 2012 at 2:20am by iClarified · 8516 views
Apple has always been a relative secretive company, especially when it comes to their products. CEO Tim Cook, who replaced Steve Jobs after he resigned, has said in an interview at D10 that he plans to actually "double down on secrecy on products"

9:42 pm Tim: Social change.
9:42 pm Walt: Like what?
9:42 pm Tim: But there will be things we're a lot less secretive about.
9:42 pm Tim: Yes.
9:42 pm Walt: Really?
9:42 pm Tim: We're going to double down on secrecy on products.
9:42 pm Kara: I was hoping you'd be fooled by that.
9:42 pm Tim: Well...
9:42 pm Kara: I've heard you're a lot less secretive.


Cook went onto say that they plan on being much more transparent in their manufacturing process, having reports monthly instead of annually.

Although Tim is being quite dodgy on some questions, he did say that next week at WWDC, "We're [Apple] going to introduce some great stuff. I think you're gonna love it."

We will keep you updated on any other major pieces of news from this interview.

You can follow the whole live blog now below.

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Tim Cook: Apple to 'Double Down on Secrecy on Products'
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Hu Jin Tao
Hu Jin Tao - May 30, 2012 at 9:38am
Apple you really need to sort out your leaks...currently your like Swiss cheese...
iClarifiedah
iClarifiedah - May 30, 2012 at 2:49am
"Although Tim is being quite dodgy on some questions, he did say that next week at WWDC, "We're [Apple] going to introduce some great stuff. I think you're gonna love it." In other words, "although Tim is being dodgy, he went in to say something very detailed and clear cut, "things are happening in apple" Woow. So fucking detailed. This is earth shattering news.
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