Microsoft vs. Apple: Tablet Unveiling Events Compared [Video]

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Posted June 20, 2012 at 3:24pm by Shalom Levytam

Microsoft's unveiling of its new Surface tablet on Monday felt very familiar. Here's a video by ReadWriteWeb that compares the event to Apple's unveiling of the iPad.

On Monday, Microsoft held a secret press event in Los Angeles where it announced a new family of tablets under the Surface moniker. Along with Surface, the event revealed a branding shift for Microsoft, one that values the unity of hardware and software, and the idolization of aesthetics. Something about it felt familiar...

Take a look below...

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Comments (10)

Comments are closed for this article.

Randell - June 22, 2012 at 3:45am

Wait hold on this surface tablet isn't working let me go grab another......

ehhmad - June 21, 2012 at 4:51am

Its heartbreaking to watch Steve Jobs :( Hard to believe he's no longer with us May he RIP

Tim - June 20, 2012 at 4:10pm

setting the software and hardware aside. Microsoft sucks at presentations. They look so amateur when compared to Apple presentations led by Steve Jobs. With that said, Apple's presentations are starting to drop off in quality and professionalism since the loss of Steve jobs. While Steve was around, Apple wouldn't say a word about a competitor. Now they slam other companies directly and compare directly. Its now less professional..

apple - June 20, 2012 at 4:34pm

agree~~

Joe Cole - June 20, 2012 at 4:40pm

@ Tim, Steve Jobs was a master in reality distortion and that's what took Apple to new heights. I doubt if the current gang ( Cook et al) would be able to maintain the same momentum. Downward it is!

Tony - June 21, 2012 at 12:23am

great comment, agree!

Shep - June 20, 2012 at 3:36pm

Love the bit a 58 sec lol

Tim - June 20, 2012 at 4:12pm

lol, right. What a MAJOR screw up. Not sure if Apple has messed up or not, but if they did they kept it really low key and not as obvious. lol

NoGoodNick - June 20, 2012 at 7:06pm

Look, if you want to bash Apple on an Apple site, fine. It seems seriously misguided, but hey, whatever floats your boat. But pretending to be someone else, and saying clearly untrue things, is the hallmark of dishonesty, and shows an utter lack of creativity. Don't worry, Tim will eventually screw up on his own, but making up 'damning evidence' won't convince anyone.

Claudio - September 21, 2012 at 4:17pm

iPads are terrible for reading, strains my eyes, I read a good bit so I had to also get a Kindle. iPads are good though for just surfing the web, email, etc not good for any serious extended reading like books, newspapers, etc.

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