Apple Lost 14% in Tablet Market Share Last Quarter [Report]

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Posted November 28, 2012 at 3:04pm by Shalom Levytam

Apple lost 14% of its share in the tablet market last quarter, according to ABI Research. The company says the iPad accounted for 55% of tablet shipments in the quarter.

The drop is attributed to contending devices from Samsung, Amazon, and Asus.

"As the OS of choice for the majority of device OEMs [original equipment manufacturers], we expect the Android ecosystem to continue growing in numbers -- new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content," ABI Research's Jeff Orr said.

It's unclear if the recently released iPad mini is priced low enough to stem slow the drop in market share over the holidays.

"With the introduction of a smaller, lower-cost iPad Mini, Apple has acknowledged Android's beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year," Orr said.

[via CNET]

Apple Lost 14% in Tablet Market Share Last Quarter [Report]

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Sabtain - November 29, 2012 at 3:12am

Android app quality is lower, and you can't say Apple wants too much money when many Android tablets and phones are similar prices as iPad and iPhone. While there are many cheaper Android options, the quality is often not the same.

Copperhead - November 28, 2012 at 3:13pm

That's not surprising. Their devices are so expensive that people are finding alternative devices. Apple seriously needs to lower their device prices. People are finding better devices with far better specs at a cheaper price point. I give Apple 5 years before they start to die out.

SmkIt - November 28, 2012 at 3:29pm

Apple products have never been cheap, and look where they are now compared to 2000. Who needs better specs if the device is lagging?

arsalan22715904 - November 28, 2012 at 5:06pm

Apple targets a specific market. If someone wants to buy a competitor's product because of a price tag, they are welcome to. However, someone looking for an A-class product with the highest quality often chooses Apple. It is important to look at all aspects of a topic rather than making a biased decision.

Tarcisio Medeiros - November 28, 2012 at 6:34pm

It's a shame if you think that only Apple Products are good enough. I want to know who would spend U$ 600 in a Samung Galaxy S3 and could not spend for a Iphone. or pay U$ 500 on a Samsung Galaxy tablet and could not spend for a Ipad. Iphone only have more market because he was the first OS that could grow up by his own, based on religious fans that are stuck with its products. But Android came to unify and create an OS powerfull enough to fight with Apple, and is doing very well. Now you can get a lot of devices as Motorola Razr Maxx HD, Samsung Galaxy S3, HTC One X+/Droid DNA that are way better than the large version of Iphone 4S, Called Iphone 5... That's the innovation of Apple know, make Retina Display on MacBooks, do Iphone larger and Ipod smaller. Innovation 0