Apple Loses Tablet Marketshare Post Holidays [Chart]

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Posted January 3, 2013 at 6:33pm by iClarified

Although Apple gained smartphone market share post holidays, the company lost over 7% in tablet market share following Christmas, reports Chitika Insights.

The study was based on a sample of 'hundreds of millions of smartphone and tablet impressions' from the Chitika Ad network and examined traffic from the U.S. and Canada between December 1st and December 27th.

The Apple iPhone 5 posted a small gain of 1.1% and the Samsung Galaxy S III posted a similar gain of 1.0%.

However, perhaps the most interesting result of this study concerns the iPad. The tablet which brought the product category into the mainstream, Apple’s product has long been the king of the market. However, this Christmas marked a serious diversification in tablet shares, with the iPad falling 7.1% in its share in the days after Christmas, from 86.0% to 78.9% following the holiday.

Lost market share was split between the Kindle Fire (3.03%), Samsung Galaxy Tablet (1.38%), Google Nexus (0.92%), and Microsoft Surface (0.17%).

Take a look at the chart below for more details.

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Apple Loses Tablet Marketshare Post Holidays [Chart]

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NoGoodNick - January 4, 2013 at 4:39am

Not really, all it means is that everyone who wanted one got one on Christmas, and after the holiday, no one wants to spend that much money when their broke. This is a completely meaningless stat.

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Hmmm - January 4, 2013 at 3:13am

That's what you get apple..... For shitty minimal hardware updates!!

Applefan - January 3, 2013 at 7:30pm

Unfortunately for Apple i believe that might be happening all year long... It doesnt matter how much i love my Ipad, but out there are pretty good tablets with practically same features for half price... Lets be on the simple user shoes, why would I pay for an Ipad if I can read , search, open facebook, twitter in a much cheaper tablet with great results

bananamonkey - January 3, 2013 at 7:10pm

Maybe. With all those gifted POS tablets being activated. Won't hold IMHO.