Apple Looking to Further Improve Maps With 'Ground Truth' Team

New job postings on Apple's website hint at Apple's continued commitment to improve their much criticized maps application.

The new job posting shows that Apple is looking to increase the size of its dedicated team that verifies and improves mapping data. The posting refers to "ground truth" local experts in a number of different locations around the world and United States

The Maps team is looking for people with a passion for mapping, great testing skills, and deep regional knowledge to help us build better and better maps. In this position, you will be responsible for the quality assessment of Apple Maps for your region, including both data and map services. You will monitor changes to our maps, provide feedback on unique local map requirements, collect ground truth information, and evaluate competing products.


The job posting looks for someone with a bachelor's degree or equivalent and prior experience in quality assurance with a "detailed knowledge of the unique features of your local area, including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks, and road names."

Apple's iOS 6 Maps has been criticized by many, and even prompted Tim Cook to write an open letter describing its failure. Just last week Apple acquired HopStop and Locationary in an effort to enhance their current mapping application.

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