February 28, 2024
Initially Steve Jobs Didn't Like the Idea of White Apple Products

Initially Steve Jobs Didn't Like the Idea of White Apple Products

Posted December 1, 2013 at 2:15am by iClarified
Steve Jobs initially didn't like the idea of white Apple products, reveals author Leander Kahney in his new book 'Jony Ive: The Genius Behind Apple's Greatest Products'.

Apple started to make white products in 2001 even though Steve Jobs was not a fan of the idea.

"Initially, Jobs's instincts were against white products," says Leander Kahney. However, Jony Ive, Apple's head of design was in favor of using white. He'd been making products out of white plastic since his school days. And partially in reaction to the colorful phase Apple went through with the translucent iMac, he made the iBook in white plastic and wanted to continue that with the iPod.


"Right from the very first time, we were thinking about the product, we'd see [the iPod] as stainless steel and white. It's just so ... brutally simple. It's not a color. Supposedly neutral — but just an unmistakable, shocking neutral," said Ive about the iPod.

Jobs reflexively disliked the white products he was presented with, so the designers came up with variations of white to make him happy. They presented cloud white, snow white, glacial white, and moon gray. Jobs liked the moon gray and approved it for a keyboard. It also ended up being used for the cord of the iPod's earphones.

"Moon gray and seashell gray were shades developed by us at Apple that were so close to white as to appear almost white but were in fact gray," says Doug Satzger, who worked in the Apple design group.

Check out the book on Amazon for more details. Amazon is currently offer a promo code for 30% off any book.


[via BI]


Initially Steve Jobs Didn't Like the Idea of White Apple Products
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gamerscul9870
gamerscul9870 - December 4, 2013 at 12:09am
"Jobs may have not been happy with the white but it's what people want" maybe it was a rumor like whoever wanted what for a product is why you brought it up!
odedoo1
odedoo1 - December 2, 2013 at 11:45pm
i remember how hard it was to get the iphone 3 in white, they had a real hard time getting the white to stick to the glass and it was to expensive, to tell the truth i just got the gold 5S and i wish it came with a black screen.
gamerscul9870
gamerscul9870 - December 3, 2013 at 12:25am
You mean white bezel because if you want black screen turn your phone off :3.
odedoo1
odedoo1 - December 3, 2013 at 12:47am
Yeh well people are not that stupid they understood me just like you did.
gamerscul9870
gamerscul9870 - December 3, 2013 at 1:54am
Maybe you're like a tattle teller trying to pin me over your lack of detailing what you actually meant, screen involves display of the glass, bezel is the shell of the outside of a product! Nice job.
odedoo1
odedoo1 - December 3, 2013 at 2:00am
and u just like to talk to much!
gamerscul9870
gamerscul9870 - December 3, 2013 at 2:19am
Because you want a comeback waiting for me like I get the last word, it would be irony if you responded no matter what.
odedoo1
odedoo1 - December 3, 2013 at 2:22am
ok u want the last word? go ahead i won't respond
gamerscul9870
gamerscul9870 - December 2, 2013 at 12:44am
There is a reason black is for boys and white for girls just like the BLING gold one, why steve disagreeing?
k3ira
k3ira - December 1, 2013 at 8:00pm
it no matter if is black or white!...LoL
Bigtiestofan
Bigtiestofan - December 1, 2013 at 7:14pm
Were*
Bigtiestofan
Bigtiestofan - December 1, 2013 at 6:30pm
We're you referring to selling phones or something else black? I can only think of one black item that sells for more than white and its only because white ones haven't really ever been sold.
Bigtiestofan
Bigtiestofan - December 1, 2013 at 3:19pm
Typo on last one. If it isn't white it isn't right!
Bigtiestofan
Bigtiestofan - December 1, 2013 at 3:19pm
If it isn't white it is right!
Gfgf
Gfgf - December 1, 2013 at 2:29pm
Iclarified always deletes my comment. What happened to freedom of speech? We'll see about this...
peter piper
peter piper - December 1, 2013 at 12:30pm
for heteros its just white for gays its moongray
1
gamerscul9870
gamerscul9870 - December 1, 2013 at 5:30am
But millions own a white apple product, what could be wrong with white?
John
John - December 1, 2013 at 9:39am
It isn't white,it's Grey!Moon Grey!!!
John
John - December 1, 2013 at 9:40am
GrAy!,,
gamerscul9870
gamerscul9870 - December 1, 2013 at 1:21pm
Doesn't matter, it's what I meant to the topic when it said "white".
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