9to5Mac notes that the Bloomberg channel is the first to live stream business news 24/7 to Apple TV users.
The majority of the content you’ll find in the new app is the same Bloomberg TV content you’ll find on its website and in its mobile apps but specifically optimized for the larger screen. That includes a live stream of business news, on-demand content with a mix of full TV show episodes and clips, and a special live stream that will appear only for events and breaking news.
In the coming weeks, an update to the Bloomberg channel will bring a playlist feature that's currently integrated into its iOS apps.
Apple has been adding channels to the Apple TV at a fast pace, with Yahoo Screen and PBS launching less than one month ago.