Google Chromebook Sales Rocket Past Apple MacBook Sales in 2013 [Chart]

Google Chromebook Sales Rocket Past Apple MacBook Sales in 2013 [Chart]

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Sales of the Google Chromebook rocketed past sales of the Apple MacBook in 2013, according to a NPD report that examined U.S. commercial channels. From the beginning of the year through November, 14.4 million desktops, notebooks and tablets were sold. That's an increase of 25.4% over 2012. Much better than the 3.1% sales increase experienced in 2012.

Desktop sales through the channel increased 8.5 percent, notebooks grew 28.9 percent, and tablets jumped 49 percent growth over the same time period in 2012. Windows notebooks showed no growth over 2012, Windows desktops increased by nearly 10 percent and Apple sales for notebooks and desktops combined fell by 7 percent.

Chromebooks, and Android tablets had the biggest impact on sales growth. 1.76 million units were sold compared to just 0.4 million last year. Chromebooks accounted for 21% of all notebook sales, up from a negligible share in 2012, and 8% of total computer and tablet sales, up from 0.1% in 2012.

Tablet sales captured more than 22 percent of all personal computing device sales sold through the commercial channel through November, Windows tablet sales nearly tripled off a very small base, and Android tablet sales grew more than 160 percent. Apple iPad sales accounted for 59 percent of the volume in the tablet market.

The NDC report only looked at sales through November; however, these numbers may get even more favorable for Google as Amazon recently announced that Chromebooks were two out of three of the top notebooks this holiday shopping season.

Take a look at the chart below for more details...

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Google Chromebook Sales Rocket Past Apple MacBook Sales in 2013 [Chart]

Fukjohn Rah - January 15, 2014 at 4:26pm
Many are against Google, who needs chromecrooks anyway?
Max - December 30, 2013 at 9:33pm
The cheapo Chromebooks are less than an iPad. Some people want a laptop format - ie keyboard clamshell and full size screen vs 9.6" Not great but maybe good enough for your kids to use for school/Fbook etc.- if you cannot run to $1,000 for a Macbook ( and Win 8 is a POS). They are certainly better value than the Netbooks of a couple of years ago.
Tetrism - December 30, 2013 at 10:14pm
^ now this is logical comment that makes sense compare to all other butthurt comments ranting for nothing. I tried chromeOS before and i threw them out right away. And even if someone hand me a chromebook for free, i would never use it. But for majority of people that only browse the net or do simplest things with computing, chromebook is best choice. Dont tell me you'll need to spend $1000 on macbook just to get on facebook or check emails.
Max - December 30, 2013 at 10:27pm
No, I'm saying that if you think you need a laptop, or you want to buy your kids a computer for doing school work at home, the Chromebook looks like value for money - especially if you don't have that much anyway. Personally I would not buy one and my kids have to make do with my 'hand-me-downs' which are Macs. But the bottom line price seems like a deal. These are no more value than the cheapo tablets you buy in supermarkets but each cheap tablet sale is counted as an Andriod device versus an iPad - when in fact they bear no real comparison. The same holds true in comparing sales of these versus a macbook. You can buy a $1,000 Chromebook - but I bet the numbers sold are tiny.
Tetrism - December 30, 2013 at 10:40pm
Thats exactly what im talking about. But my comment was also towards those isheep that will come up saying stupid things like "omg macbook owns! Never buy chromebook" or some sort. Thats why i got my sister macbook pro retina. She goes to art school for graphic designing which needs good environment and compute powers. But for 5 year old that goes to pony shiny kiddy website or 80 year old grandma that searches for news, chromebook is bang for the money. Not everyone, but majority of people.
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