Samsung to Rebrand Heathrow's Terminal 5 as 'Terminal Samsung Galaxy S5'

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Posted May 16, 2014 at 2:20pm by iClarified

Samsung has announced that starting May 19th it will rebrand Heathrow Airport's Terminal 5 as 'Terminal Samsung Galaxy S5'.

This is the first time Heathrow has allowed a brand takeover of Terminal 5. The two week campaign will take over the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the Galaxy S5 smarpthone.

The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand 'Terminal Samsung Galaxy S5' and images of the Galaxy S5 smartphone.

Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: "We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."

Online visitors to the Terminal 5 will also experience a rebranded 'Terminal Samsung Galaxy S5' home page.

[via AndroidCentral]

Samsung to Rebrand Heathrow's Terminal 5 as 'Terminal Samsung Galaxy S5'

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! - May 20, 2014 at 5:13pm

Not good news, I hear these phones give u 'terminal' disease. Hahahaha!

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gamerscul9870 - May 17, 2014 at 6:49pm

Huge or not, doesn't help them.

Fukran John - May 16, 2014 at 11:13pm

Thank god it wasn't appple that they didn't give an approval. If it was apple, then they would have taken patent for Heathrow airport. Hahaha ROFLX :D

Anthony - May 16, 2014 at 4:25pm

Tacky...clearly grasping at straws... Watch UK travel slooooooow down for that two weeks... LOL And to the guys that say that we are JEALOUS that Apple didn't do this first. LMAO - NewsFlash- Apple does not need to beg for sales. #AppleNation

Great! - May 16, 2014 at 4:10pm

Samsung should install their tablets in toilet stalls. At least people can use them while they doo their business. That would have been better use of advertising dollars.

Great! - May 16, 2014 at 4:07pm

Jealous? Who would be jealous of doing something so low class? That's so embarrassing!!

Techo1 - May 16, 2014 at 4:48pm

Apple never have to pay the airport to put their stuff in the airport, the consumers and the business uses apple to enhance their services. i.e, SFO, Marriots, Hilton's, W's and all quality hotels. Even motels won't use a Samsung powered by Andoid for it lack of stability.

ABC - May 16, 2014 at 3:19pm

If I have a choice, I'll never use that airport terminal. I hate to use anything associated with the Samshxt brand

gamerscul9870 - May 16, 2014 at 2:57pm

So by adding a word to the phone again, they are making the same shit just like active exhibit etc. that's all they do different.

Ken - May 16, 2014 at 2:43pm

Tacky.

John - May 16, 2014 at 2:24pm

This is ridiculous; it's an airport - stupid company taking over one of the world's largest airport terminals

DarkSide - May 17, 2014 at 4:45am

1 ^^^ They may already have a chip.

tzvifiller - May 18, 2014 at 3:58am

Sorry to te you but it's called grand central terminal, not station

tzvifiller - May 18, 2014 at 4:00am

Sorry to tell you but it's called grand central terminal, not station