Samsung has announced that starting May 19th it will rebrand Heathrow Airport's Terminal 5 as 'Terminal Samsung Galaxy S5'.
This is the first time Heathrow has allowed a brand takeover of Terminal 5. The two week campaign will take over the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the Galaxy S5 smarpthone.
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand 'Terminal Samsung Galaxy S5' and images of the Galaxy S5 smartphone.
Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: "We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."
Online visitors to the Terminal 5 will also experience a rebranded 'Terminal Samsung Galaxy S5' home page.
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Comments (5)
Comments are closed for this article.
0
Guest - May 16, 2014 at 4:07pm
Marketing strategies like this can be quite controversial in how they affect brand perception.
0
Techo1 - May 16, 2014 at 4:48pm
Apple never have to pay the airport to put their stuff in the airport, the consumers and the business uses apple to enhance their services. i.e, SFO, Marriots, Hilton's, W's and all quality hotels. Even motels won't use a Samsung powered by Andoid for it lack of stability.
0
gamerscul9870 - May 16, 2014 at 2:57pm
So by adding a word to the phone again, they are making the same products just like active exhibit etc. that's all they do different.
0
John - May 16, 2014 at 2:24pm
This is ridiculous; it's an airport - a company taking over one of the world's largest airport terminals
0
tzvifiller - May 18, 2014 at 3:58am
Sorry to tell you but it's called grand central terminal, not station
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