NFL Bans Players From Wearing Beats Headphones on Camera

NFL Bans Players From Wearing Beats Headphones on Camera

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The NFL has banned its players from wearing Beats headphones on camera as part of a league sponsorship deal with Bose, reports Re/code.

Bose received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews. This ban extends to TV interviews conducted during pre-season training camps or practice sessions and on game day — starting before the opening kickoff through the final whistle to post-game interviews conducted in the locker room or on the podium. The restriction remains in place until 90 minutes after the play has ended.

Beats, now owned by Apple, released the following statement on the news.

“Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a Beats spokesperson said. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”

Notably, Sony did something similar this summer when it signed a deal with FIFA for the World Cup. During the tournament Beats headphones were banned during media briefings and on match days.

Beats accounts for 61% of the premium headphone market and clearly its competitors are trying hard to catch up. Bose has 22% of the market and Sony has 2%.

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msquare - October 6, 2014 at 4:27pm
Wait everybody wants to hate on Beats but If I remember didn't Bose start this whole premium audio market.
veryfastcow - October 6, 2014 at 3:39am
beats are far from premium headphones. premium means quality of sound performance and build. none of which are apparent with beats. owned by monster, owned by dre, owned by apple, with a bottom heavy eq curve and lack of sharpness, they will never be in the same league as hi performance headphones.
tmsmqwx - October 6, 2014 at 6:29am
I think you're mis-informed. "Premium" and "high performance" are not necessarily synonomous. Premium primarily denotes high price and a more exclusive target demographic. An inexpensive pair of headphones can have great sound quality but that does not make them premium. A premium set of headphones can have questionable sound quality and still be considered premium. In this case the target demographic is one which prefers bass-heavy music. The headphones don't render your music in the manner you prefer, but that doesn't make them any less premium. This is an issue not merely of the product, but the combination of the product and its marketing. If marketers can position a product as high-end, and there is a market that considers it worth the price being charged, then it is a premium product, regardless of whether it meets the standards of those outside of that target market.
Paul1 - October 5, 2014 at 11:10pm
I bought a pair of beats wireless a couple of years ago and was very disappointed. It was ok if I listened to hip-hop or raggae but sounded muffled on any other genre. Now I own a Sennheiser Momentum over ear headphones and I love it so much I almost wore it out in 9 months. Didn't use the beats more than a few times in two years because I really couldn't believe how muffled it sounded. Gave it away and wouldn't buy another.
tmsmqwx - October 6, 2014 at 6:17am
Well, I would guess a brand called "Beats by Dr. Dre" (Beats!!! by Dr. Dre!!!) is not aimed at the philharmonic demographic.
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