Apple Tablet Predictions By Piper Jaffray

A report from market research firm Piper Jaffray predicts the Apple Tablet will launch in early 2010 and provide an additional 1.2 billion in revenue.

AppleInsider has posted some quotes from the report...

"While at first glance this may appear to address a niche market, we believe the addressable market is larger than that of the Apple TV, of which Apple sold about 1.2m in its first year"


"Last week we spoke with an Asian component supplier that has received orders from Apple for a touch-screen device to be fulfilled by late CY09,"

"This data point underscores our thesis that a tablet will likely launch in early CY10"

"We believe an Apple tablet would be priced 30%-50% below the $999 MacBook, and would offer best in class web, email, and media software"

"In other words, we believe Apple's tablet would compete well in the netbook category even though it would not be a netbook."


"Apple could choose to simply run the current App Store apps on the larger device, with enough usable space for multiple apps to run (multi-tasking),"

"Key apps, like Safari and Mail, could be made larger to make use of the larger screen resolution, making Apple's tablet appealing for more extended use, and the company could continue to leverage its primary asset in mobile computing, the App Store, in this scenario. We believe this is the most likely scenario given the success of the multi-touch platform and the App Store ecosystem, which could be accelerated with a tablet device."

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