Swatch has trademarked the 'One More Thing' phrase commonly associated with Steve Jobs' keynotes, reports Patently Apple.
Apple's watch competitor Swatch is trying to poke Apple in the eye by trademarking 'One More Thing,' the saying made famous by Apple's late CEO Steve Jobs when introducing new surprise products. The trademark was evidently approved and registered in May of this year.The trademark showed up in Germany earlier today.
The move is notable because Swatch has vehemently opposed Apple's attempted registration of the iWatch trademark claiming that it is confusingly similar to their ISWATCH trademark. Swatch's opposition is likely part of the reason that Apple decided to go with the name 'Apple Watch' for its smartwatch.
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Comments (11)
Comments are closed for this article.
0
krux - August 24, 2015 at 7:11am
see you at @437 beats yo ;)
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IKJr. - August 24, 2015 at 12:25am
Wasn't "One More thing" Colombo's line?
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docnoahbody - August 24, 2015 at 3:43pm
Too funny..i thought same thing...kudos...this is no ones line..been 100s of years..ppl have said that..
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thejett - August 23, 2015 at 5:09am
Well, Steve was the one who said it... He's gone -so if they're waiting for some kinda payout....... it may be a while.
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Ken - August 23, 2015 at 1:03am
How can Swatch "One more thing" when they only make one thing...
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Howard - August 22, 2015 at 11:36pm
Clearly there's fear the public will confuse a good watch with a Swatch.
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What142 - August 22, 2015 at 8:12pm
You do know the song "happy birthday" is trademarked don't you? This is no surprise.
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Mr Logical - August 23, 2015 at 5:02pm
Not trademarked.
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gamerscul9870 - August 23, 2015 at 10:01pm
Happy birthday is a traditional quote. One more thingies a whole different story.
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dkdk - August 22, 2015 at 7:39pm
I'm gonna trademark "have a good day". Start paying me! :-P