August 17, 2022
Worldwide Tablet Market to Decline 8.1% in 2015, iPad Pro Apple's Only Way to Gain Market Share?

Worldwide Tablet Market to Decline 8.1% in 2015, iPad Pro Apple's Only Way to Gain Market Share?

Posted December 2, 2015 at 4:50pm by iClarified · 16573 views
The worldwide tablet market will reach 211.3 million units in 2015, down 8.1% from 2014, reports IDC. The forecast follows three quarters of declining shipments in 2015 and a shift to detachable tablets.

"We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition," said Jean Philippe Bouchard , Research Director, Tablets . "The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We're starting to see the impact of competition within this space as the major platform vendors – Apple, Google and Microsoft – now have physical product offerings. With attractive price points, including the introduction of sub-$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75% growth compared to 2015."

Notably, IDC sees the iPad Pro as Apple's only avenue for gaining tablet market share over the next few years.

"The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple's iPad device line," said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. "Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences. At the same time we expect Windows-based devices – slates and detachables combined – to more than double its market share by 2019, driven by a combination of traditional PC OEMs as well as more household smartphone vendors."

Check out the chart below for more details...

Worldwide Tablet Market to Decline 8.1% in 2015, iPad Pro Apple's Only Way to Gain Market Share?
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Darryl Kesslar
Darryl Kesslar - December 3, 2015 at 5:09pm
In some ways this is a glass half empty story. Since many of these tablets are used for multiple years, I would be curious to know how the TOTAL active tablets increases (or decreases) year over year. I think that would be a useful statistic to measure the ongoing growth or sustainability of the market for Tablet Apps, etc.
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