Apple SVP Phil Schiller Says Multi-Touch on an iMac 'Becomes Absurd'

Apple SVP Phil Schiller Says Multi-Touch on an iMac 'Becomes Absurd'

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Apple SVP Phil Schiller says that using an iMac equipped with a multi-touch display is absurd, in an interview with BackChannel.

“We think of the whole platform,” he says. “If we were to do Multi-Touch on the screen of the notebook, that wouldn’t be enough — then the desktop wouldn’t work that way.” And touch on the desktop, he says, would be a disaster. “Can you imagine a 27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd.” He also explains that such a move would mean totally redesigning the menu bar for fingers, in a way that would ruin the experience for those using pointer devices like the touch or mouse. “You can’t optimize for both,” he says. “It’s the lowest common denominator thinking.”

Notably, Schiller says that Apple has repeatedly tested this thinking over the years to make sure it was the right decision.

“Our instincts were that it didn't, but, what the heck, we could be wrong—so our teams worked on that for a number of times over the years,” says Schiller. “We’ve absolutely come away with the belief that it isn't the right thing to do. Our instincts were correct.”

Schiller did not comment on Microsoft's new Surface Studio which addresses the issue of needing to reach over the air to touch and do things by folding down.

Hit the link below for the full interview.

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Apple SVP Phil Schiller Says Multi-Touch on an iMac 'Becomes Absurd'

Jigs Gaton - November 16, 2016 at 3:34am
What's absurd is not giving us what we want, a fold-down iMac with a touch screen! MS did it. Now what is Phil waiting for?
huehue - November 15, 2016 at 2:38pm
Apple, please. Courage.
Ottifant - November 15, 2016 at 3:04am
I agree with him on that one, but removing mac safe plugs and headphone jacks is absurd too...
Ke.x - November 14, 2016 at 9:54pm
Where did you get this info? Your imagination?
Tao Pai Pai - November 14, 2016 at 10:07pm
Research son, something you prolly are so scared of doing. Bestbuy, Walmart, and others make better sales selling PCs than Macs. 1 because of price and 2 because people get what want with anything other than Apple.
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