April 27, 2024

Apple Fires Engineer After Daughter's Video of iPhone X Goes Viral

Posted October 29, 2017 at 9:09pm by iClarified · 38249 views
Apple has fired an engineer that worked on the iPhone X after a video of the device taken by his daughter went viral.

Brooke Amelia Peterson published a vlog about a week ago which covered a day of shopping and pizza with her parents at the Apple cafeteria. The video had about a minute of footage showing the iPhone X. Her father paid for the meal using Apple Pay and let Peterson handle the smartphone briefly.

After making it to YouTube's Trending list, the video was pulled without explanation. Now, in a tearful video posted to her channel, Peterson reveals that Apple fired her father.

"Apple asked me to take it down and I took it down right when they asked me to because I respect Apple. I had no idea that this was a violation. He takes full responsibility for letting me his iPhone X. Apple let him go. At the end of the day when you work for Apple it doesn't matter how good of a person you are, if you break a rule, they have no tolerance."

The video came well after Apple had unveiled the device, offered hands-on access to the press, and allowed numerous YouTubers to post video reviews with the iPhone X. The firing of Peterson's father seems like an incredibly harsh move. A suspension may have been more appropriate.

Do you think Apple should have fired the engineer? How does this reflect on your opinion of Apple? Let us know what you think in the comments.

You can watch both videos below...