Netflix Raises U.S. Subscription Prices By 13-18%

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Posted January 15, 2019 at 4:59pm by Shalom Levytam

Netflix has announced that its raising the prices of its U.S. subscription plans by 13-18% effective immediately, reports Variety. Existing subscribers will be moving to the new pricing "over the next few months".

The price increases will also extend to about 40 countries in Latin America where Netflix bills in U.S. dollars, including Uruguay, Barbados, and Belize. For now, Mexico and Brazil, are unaffected.

The Standard Netflix plan will increase 18% from $10.99 to $12.99 per month. The Premium plan which offers up to four Ultra HD streams is going up to $15.99 from $13.99, an increase of 14%. Finally, the Basic plan which offers a single non-HD stream, is increasing 13% from $7.99 to $8.99.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” a company spokeswoman said in a statement.

Netflix Raises U.S. Subscription Prices By 13-18%

The move has sent Netflix stock soaring up. It's currently up around 6.5% to 354.60 USD. The company's content costs have ballooned and are expected to hit $13 billion in 2018. In September, Netflix reported $8.34 billion in long-term debt, up from $6.5 billion at the end of 2017. It has projected a negative cash flow of over $3 billion in 2018.

Existing Netflix members will be notified of the price increase by email and from within the Netflix app 30 days before the new prices are applied to their accounts. The exact timing will depend on your billing cycle.

Netflix currently has around 58 million U.S. subscribers.

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dvxaznxvb - January 16, 2019 at 1:37am

There is always a cheaper option out there but whether the convenience is worth the cost. Cable providers are definitely not worth the cost

joshWUa. - January 15, 2019 at 6:48pm

This is why people end up jailbreaking or using other apps to see movies. I canceled my subscription when it was raised for the first time and there was no need for me to get it again.

angel_92701 - January 15, 2019 at 5:24pm

May be is time to search for new cheap provider..I start paying $7.99. now $10.99 . next $12.99..for an app that I only watch 2 times a week or may be twice a month. its insane, every time I search for a movie. its not available. o on DVD only or I have to pay more for it. movies I don't look for are there. don't mistake me. there is a lot of shows an movies. but most of them. I Dont watch myself. good for the people that enjoys Netflix..