A new report from Consumer Intelligence Research Partners estimates the iPhone U.S. installed base at 189 million units as of December 30, 2018. That's up from 185 million at the end of September 2018 and 166 million at the end of December 2017.
As of December 30, 2018, the installed base grew 2% relative to the September 2018 quarter and 14% relative to the December 2018 quarter. One year ago, the iPhone US installed base grew 5% over the prior quarter and 19% over the prior year.
The estimate is based on estimated global sales of 62 million iPhones in the quarter which was derived from Apple's disclosed iPhone revenues and an estimated average selling price of $839. Apple is no longer reporting unit sales.
“With slowing iPhone sales, the installed base of iPhones in use in the US grew only slightly in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “As Apple itself indicated, iPhone revenues declined relative to last year, driven primarily by reduced demand in overseas markets. US sales remain relatively stable, which shows up in slight growth in the US installed base. With longer replacement cycles and high loyalty rates for consumers upgrading from iPhones as well as Android phones, the modest growth in the installed base of iPhones in the US is primarily driven by first-time smartphone buyers and the limited number of platform switchers from Android to iOS.”
“As Apple noted, to the frustration of investors and other observers, it no longer discloses iPhone unit sales,” said Mike Levin, Partner and Co-Founder of CIRP. “Consequently, we use our weighted average retail price for the US, called US-WARP, as a close approximation of ASP. Based on an estimated ASP of $839, and Apple’s disclosed iPhone revenues of about $52 billion, we estimate Apple sold approximately 62 million iPhones, of all models and storage capacities, globally in the quarter. We then translate this estimate of global unit sales into our estimate of US unit sales and its implications for the US installed base.”
Read More
As of December 30, 2018, the installed base grew 2% relative to the September 2018 quarter and 14% relative to the December 2018 quarter. One year ago, the iPhone US installed base grew 5% over the prior quarter and 19% over the prior year.
The estimate is based on estimated global sales of 62 million iPhones in the quarter which was derived from Apple's disclosed iPhone revenues and an estimated average selling price of $839. Apple is no longer reporting unit sales.
“With slowing iPhone sales, the installed base of iPhones in use in the US grew only slightly in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “As Apple itself indicated, iPhone revenues declined relative to last year, driven primarily by reduced demand in overseas markets. US sales remain relatively stable, which shows up in slight growth in the US installed base. With longer replacement cycles and high loyalty rates for consumers upgrading from iPhones as well as Android phones, the modest growth in the installed base of iPhones in the US is primarily driven by first-time smartphone buyers and the limited number of platform switchers from Android to iOS.”
“As Apple noted, to the frustration of investors and other observers, it no longer discloses iPhone unit sales,” said Mike Levin, Partner and Co-Founder of CIRP. “Consequently, we use our weighted average retail price for the US, called US-WARP, as a close approximation of ASP. Based on an estimated ASP of $839, and Apple’s disclosed iPhone revenues of about $52 billion, we estimate Apple sold approximately 62 million iPhones, of all models and storage capacities, globally in the quarter. We then translate this estimate of global unit sales into our estimate of US unit sales and its implications for the US installed base.”
Read More