Apple Tablet in 'Full Production'?

An analyst at AVI Securities says the Apple tablet is "in full production".

The information comes from "a maker of components going into the Apple tablet," according to analyst Matt Thornton. "It's been in the supply chain for a while and entered full production this month. A couple of suppliers actually had weaker Decembers than they would have expected because production was pushed back a little bit," he said in an interview.

A research note from AVI Securities says that "Production for the new Apple tablet is expected in Q1, with annual shipments perhaps reaching 10M units (perhaps in part explaining the significant increase in Apple NAND requirements),"


"E-books, e-magazines, e-readers, that's what they're going after," Thornton said. "You have limitations on handsets, you have limitations on the Netbook and notebook. This is going after that other category that is much more multimedia centric, as opposed to mobile-communications centric or mobile-productivity centric," he said.

"There is some chatter suggesting that the new product could cannibalize a portion of the Netbook/notebook segment, which would appear to have some modest negative implications for the traditional PC component supply chain. Given some of the early commentary we have heard around specs/functionality/pricing, we believe significant cannibalization is unlikely."

[via Cnet]