Apple Likely to Extend OLED Adoption to Entire Tablet Lineup, MacBooks [Report]

Apple is likely to extend its adoption of OLED displays to its entire tablet lineup, as well as, MacBook Pro models, according to a new report from Omdia.

Apple has taken a significant leap forward by introducing OLED screens in its iPad Pro lineup for the first time. With the anticipated annual sales volume of these iPad Pro models, tablet OLED demand in 2024 is projected to triple compared to the previous year. Furthermore, there is strong speculation that Apple will eventually extend OLED adoption to its entire tablet product lineup, including the iPad Air and iPad mini. This strategic move will likely influence competitors' OLED adoption strategies, potentially driving tablet OLED demand, to exceed 30 million units by 2029.

According to Ricky Park, Senior Principal Analyst in Omdia's Display research practice, "Apple is highly likely to incorporate OLED into its MacBook Pro models as early as 2026. This move could spark a significant surge in OLED demand within the notebook market, potentially reaching over 60 million units by 2031."


Corroborating this prediction, a report from last week claimed that Samsung had started development of a new 8-inch OLED display panel for the iPad mini. That same report predicted that Apple would update the iPad mini and iPad Air with OLED in 2026.

There have also been rumors that Apple is working to bring OLED to MacBook. Last year, it was reported that Samsung was investing $3.14 billion into its Asan, South Korea facility to produce OLED panels for the upcoming 14-inch and 16-inch OLED MacBook Pro.

OLED displays are desirable due to their ability to individually control each pixel, resulting in more precise color reproduction and deeper blacks. Additionally, they can offer superior contrast, faster response times, better viewing angles, and design flexibility compared to Mini-LED displays.

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