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Apple has stopped signing iOS 9.3.2 and iOS 9.3.3 which means a restore and downgrade to those firmware versions is no longer possible.

Check out this humorous video introduction to the iPhone 7 by Pineapple.

Apple has quietly doubled the storage offered on various iPad tiers and lowered the price of some iPad Pro tiers.

Apple is reportedly planning to launch three iPad models in 2017.

Apple has released macOS Sierra 10.12 beta 6 to developers for testing.

Apple has posted five new health videos entitled: Sleep, Mindfulness, Nutrition, Activity, and Everything's Connected.

Jessica Alba has signed on as a mentor and advisor for Planet of the Apps, the new unscripted series co-produced by Propagate and Apple.

Apple has introduced a new 2TB iCloud storage plan for $20/month.

The target date for Apple's much rumored electric car has reportedly slipped to 2021.

Ken Segall, who worked with Steve Jobs as his ad agency creative director for twelve years, offers his thoughts on what's changed at the company since Steve Jobs in an article for the Guardian.

Earlier this week, a report said that Apple was working on an Amazon Echo competitor. A new report today says that competitor may come in the form of a refreshed Apple TV.

Apple has announced a new Security Bounty Program that will pay hackers up to $200,000 for discovering vulnerabilities in its software and hardware.

Apple has reportedly acquired Turi, a machine learning and artificial intelligence startup.

Apple has named its selections for the best apps, games, movies, TV shows, and music of 2015.

Apple has released a second public beta of macOS 10.12 Sierra for download.

Apple is reportedly planning to release a new MacBook Air with USB-C ports.

Apple has released an update to Apple Music for Android bringing the app out of beta status with several improvements.

Apple has announced that it is officially discontinuing its Thunderbolt Display.

The FOX Sports GO app has been launched for the Apple TV, letting users watch four live video feeds at once.

Apple has put Bob Mansfield, former SVP of Technologies, in charge of its much rumored electric car project.

Apple’s 10th New York City retail store opened this morning in the World Trade Center's bustling transportation hub.

Apple has seeded watchOS 3 beta 4 to developers for testing.

Apple has seeded tvOS 10 beta 4 to developers for testing.

Apple has announced that it will remove problematic and abandoned apps from the App Store and limit app names to just 50 characters.

Apple has just released iOS 10 beta 6 to developers for testing.

Apple has seeded tvOS 10 beta 6 to developers for testing.

Apple is reportedly planning to include a Lightning to 3.5 mm adapter with the iPhone 7 rather than releasing a new pair of Lightning EarPods.

The Washington Post has published a lengthy interview with Apple CEO Tim Cook which touches on iPhones, AI, privacy, civil rights, missteps, China, taxes, Steve Jobs, and steers right past the car rumors.

Apple's next generation smartwatch may be equipped with a GPS chip for accurate workout logging and gain the ability to tracking swimming.

Apple today officially announced that it has sold one billion iPhones.

Apple has released iOS 9.3.4 for the iPhone, iPad, and iPod touch.

Apple Pay has officially been launched in France.

Apple has released OS X El Capitan 10.11.6.

After months of rumors and anticipation, Apple is set to deliver its WWDC 2015 keynote on Monday.

Apple is expected to unveil a major iTunes overhaul at its WWDC keynote on June 13th.

Larry Ellison, co-founder, chairman and CTO of Oracle, recently gave the Commencement Speech at USC. In his speech, Ellison recounts forming a plan to save Apple with his best friend, Steve Jobs.

Apple has seeded tvOS 10 beta 5 to developers for testing.

Apple has released the fourth beta of macOS Sierra 10.12 to developers for testing.

Apple has dropped to fifth place in Chinese smartphone shipments, losing ground to rivals in one of its most important markets.

Apple is reportedly in talks to acquire Tidal, the subscription music streaming service owned by Jay-Z.

Apple has been granted a patent for an 'Electronic Device With Wrap Around Display'.

Microsoft has released a new ad mocking Apple's recent attempt to suggest the iPad is a full fledged computer.

Apple is offering Procreate Pocket as a free download via the Apple Store app.

Apple has announced APFS, a new Apple File System designed to scale from an Apple Watch to a Mac Pro.

Apple has seeded iOS 9.3.3 Beta 5 for developers for download and testing

Apple has seeded a fifth beta of OS X El Capitan 10.11.6 to developers for download and testing.

Apple CEO Tim Cook is reportedly planning to host a fundraiser for Hillary Clinton next month.

The Wall Street Journal is confirming reports that Apple will boost the base storage on its next generation iPhone to 32GB.