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Apple has released macOS Big Sur 11.3 beta to developers for testing with various new features and improvements.

Apple has released a new Smart Battery Case for the iPhone XS, iPhone XS Max, and iPhone XR.

Apple is preparing its 'Pick up in Store' option for customers looking to purchase the Apple Watch.

Apple has announced an update to its App Store Review Guidelines which adds and clarifies numerous rules that developers are required to follow.

Apple is now giving customers the option of purchasing a full price, unlocked, and unactivated iPhone X from the online Apple Store.

Apple is working with TSMC to reduce Micro LED bottlenecks while downsizing its R&D team for development of Micro LED display products in Taiwan.

Apple has posted detailed schematics for the Apple Watch as part of its 'Made for Apple Watch' program.

Apple has started preparing Apple Watch Link Bracelet orders for shipment.

Apple has announced that it will release its HomePod smart speaker in China and Hong Kong on January 18th.

Apple has seeded tvOS 14.5 beta 1 to developers for testing.

Apple has discounted its Beats X in-ear headphones, Powerbeats3 wireless earphones, and Solo3 wireless on-ear headphones by 20 to 34%.

Apple has officially announced that Apple Music Festival 10 will take place in London starting on September 18th.

ABI Research’s TeardownIQ has performed a teardown of the Apple S1 'System in Package' (SiP) used to power the Apple Watch.

Apple is encourage developers to update their watchOS apps for the Apple Watch Series 3 and watchOS 4.

Apple today previewed iOS 6, introducing over 200 new features and released a beta version to iOS Developer Program members

Check out this new concept for Apple's rumored low-cost 'iPhone 9'.

In an interview with Jim Cramer, Apple CEO Tim Cook declares that the company's long term health has never been better.

DisplayMate has published its analysis of the Apple Watch's flexible OLED display.

Apple has posted the official trailer for 'Echo 3', a new action thriller series starring Luke Evans and Michiel Huisman, and Jessica Ann Collins.

Apple has posted a 'first look' at Mythic Quest: Raven's Banquet ahead of its premiere this week.

Apple has announced plans to enhance SKAdNetwork and introduce a new Private Click Measurement feature for apps and websites.

Apple recently signed a deal with Cash Money Records and now we may know what it's for.

WWDC 2012 may bring the biggest simultaneous launch of new Macs in Apple history, according to a new report.

The Apple Magic TrackPad 2 is on sale for $44.01 off today bringing its price down to just $84.99.

Apple will reportedly update the iPod touch this year.

Apple has announced that it will build its first Asia-Pacific research and development center in China.

Apple has signed a deal with Cash Money Records, according to label co-founder Birdman.

A video message from Apple SVP Angela Ahrendts to Apple Store retail employees has leaked online.

UPS has begun confirming an April 24th delivery date for some Apple Watch pre-order customers.

Apple has won a multiple outlet bidding war for a morning show drama starring Jennifer Aniston and Reese Witherspoon.

Apple has announced the global expansion of its Everyone Can Code initiative, reaching over 20 colleges and universities outside of the United States.

The Apple Park Visitor Center will have its grand opening on November 17th but not before nearby residents get an exclusive preview.

The Clear to-do and reminders app has been updated with support for the Apple Watch, Interactive Notifications, and Handoff.

At least one of Apple's new iPhone 14 models is behind schedule, according to a new report.

Apple has posted an official trailer for 'The Snoopy Show', coming to Apple TV+ soon.

Apple's stock has opened down over 9% following an announcement yesterday that the company is lowering guidance for the holiday quarter.

Apple has named Steve Dowling its new Vice President of Communications.

Apple's next generation iPhone may feature the company's new alloy of 7000 Series aluminum that was created for the Apple Watch.

Apple's response to a Department of Justice lawsuit that alleged e-Books price fixing cuts the government's case to shreds with precision.

Apple nearly doubled its share of the global smart speaker market following the launch of the HomePod mini.

Apple has posted a new teaser for 'The Tragedy of Macbeth', an original film starring Denzel Washington and Frances MacDormand.

Apple has posted an official sneak peak at the upcoming 'Beastie Boys Story' coming soon to Apple TV+.

The black Apple Watch Sport band was the most popular selection among customers who pre-ordered the Apple Watch.

Morgan Stanley's Adam Parker has delivered an interesting report on 'The Elephant In The Room' (ie. Apple).

The Computer History Museum has received permission to release the source code of Apple II DOS 3.1 to the public.

Apple has seeded the first release candidate of tvOS 14.4 to developers for testing.

Improv Everywhere recently turned a glass New York City elevator into a fake Apple Store complete with fake employees and customers waiting in line for the iPhone X.

Apple has announced a major update to GarageBand which brings a new sound library, class beat sequencer, and iPhone X support.