Dowling has been serving as interim head of communications following the retirement of Katie Cotten, Apple's longtime head of PR. He's now officially taken on her role.
Steve Dowling is Apple’s vice president of Communications, reporting to CEO Tim Cook.
Dowling is responsible for Apple’s worldwide media relations and communications strategy, leading the public relations team as well as employee communications and corporate events. He previously led Apple’s corporate public relations team for ten years.
Before joining Apple in 2003, Dowling worked as a broadcast journalist at CNBC, first as a writer and producer in the network’s Washington, D.C. bureau. He later established CNBC’s Silicon Valley bureau and served as bureau chief.
A native of Massachusetts, Dowling holds a bachelor’s degree in Political Science from the University of Minnesota.
It's said that Tim Cook oversaw the search for a replacement to Katie Cotton. He was apparently looking for a friendlier, more approachable public relations chief. In the end, Apple was able to fill the position internally.
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