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JPMorgan has lowered its Apple stock price target to $230, citing weaker expected demand for the iPhone 17 and potential price hikes due to tariffs.

A bipartisan group of U.S. Senators has reintroduced the Open App Markets Act, aiming to force Apple and Google to allow sideloading, third-party app stores, and alternative payments.

Apple has updated its Sports app with a new customizable Home hub, expanded coverage for men's and women's tennis, and pitcher-batter matchups.

Apple has seeded the second beta of watchOS 26 to developers for testing.

Apple has released macOS Tahoe 26 beta 2 to developers for testing.

Microsoft is offering 3-month free trials of Apple TV+ and Apple Music to Xbox Game Pass Ultimate members.

Major automakers including Mercedes, Audi, and Volvo say they won't adopt Apple's CarPlay Ultra, citing control over data and in-car systems.

Apple has updated its Invites app with new event backgrounds to choose from.

Apple today introduced a rugged new Apple Watch Ultra smartwatch that features a larger display and various improvements for athletes and adventurers.

Apple has released a new beta firmware update for AirPods Pro 2 and AirPods 4. The build number is 8A293c.

Apple has seeded the second beta of tvOS 26 to developers for testing.

Apple expands Apple Intelligence with live translation, on-device AI access for developers, smarter visual features, and new tools for Apple Watch.

Apple has confirmed an outage that is currently affecting iCloud, Photos, Find My, and more.

Apple has seeded the second beta of visionOS 26 to developers for testing.

An analyst predicts Apple's true all-screen iPhone won't arrive until 2030, contradicting earlier reports of a 2027 model with no visible cutouts.

Get the new Apple M4 Mac Mini for just $469 — a $130 discount and the lowest price ever! Don't miss this limited-time deal on Apple's powerful compact desktop.

Apple has officially announced 'Liquid Glass,' a new visionOS-inspired software design that will be applied universally across iOS 26, macOS Tahoe, and more.

Apple has released tvOS 16.1 for the Apple TV featuring a redesigned Siri interface and other improvements.

Apple will unveil major design changes, new OS names like iOS 26 and macOS Tahoe, modest AI updates, and redesigned core apps at WWDC 2025.

Apple is set to unveil a major redesign across iOS, macOS, iPadOS, and more at WWDC 2025. Here's everything to expect from the new 'Solarium' interface, iOS 26, AI features, and more.

Apple CEO Tim Cook and F1 champion Lewis Hamilton share new insights into Apple's $200 million 'F1' movie starring Brad Pitt, revealing behind-the-scenes access, strategic goals, and why it's the company's biggest film yet.

Apple has seeded the second beta of tvOS 18.6 to developers for testing.

Apple has seeded the first beta of watchOS 11.6 for Apple Watch to developers for testing.

A newly discovered asset in iOS 18.6 hints that Apple's smart home display is still in development, despite delays tied to advanced Siri features.

Apple has released a funny new video and downloadable slide deck to help students convince their parents to buy them a Mac for school.

Apple's Craig Federighi and Greg Joswiak discuss the delayed rollout of advanced Siri features, Apple Intelligence strategy, and the iPadOS 26 overhaul in a WWDC 2025 interview with Tom's Guide and TechRadar.

Apple has released watchOS 9.1 for Apple Watch bringing new features for extended battery life, off charger music downloads, and more.

Apple has reportedly set a new spring 2026 target for its delayed Siri upgrade, aiming to launch the revamped assistant with iOS 26.4 following internal setbacks and a major leadership shake-up.

Apple has shared a new ad for Apple Fitness+ on iPhone.

Apple has unveiled new developer tools at WWDC 2025, including on-device AI access via Foundation Models, LLM integration in Xcode 26, a new "Liquid Glass" design language, and more.

Apple has announced a new Mac mini Service Program for users experiencing a No Power Issue.

Google mocks Apple's latest iOS 26 features in a new Pixel ad, highlighting how similar they are to tools Android users have had for years.

Apple has shared a video recapping some of the upcoming new software features unveiled during its WWDC 2025 keynote.

Apple has released an update to Final Cut Pro that brings faster exports of H.264 and HEVC video on Apple Silicon devices.

New videos reveal Apple's custom iPhone-based camera rig used to film real F1 races for its upcoming movie starring Brad Pitt.

Apple developed a custom camera using iPhone parts to film real F1 races for its upcoming movie starring Brad Pitt, hitting theaters June 27.

Apple has released macOS Sequoia 15.6 beta to developers for testing.

Apple has released an updated build of iOS 26 beta 1.

Apple has seeded the first beta of visionOS 2.6 to developers for testing.

Apple has released watchOS 9.0.2 for the Apple Watch, bringing several bug fixes and improvements.

Microsoft has announced that the Apple TV and Apple Music apps are coming to Windows, alongside iCloud Photos integration.

Apple has unveiled watchOS 26, introducing a stunning Liquid Glass design, the AI-powered Workout Buddy, Smart Stack hints, Live Translation, and more.

Apple has posted a new 'Call To The Wild' ad for the Apple Watch Ultra.

Apple has announced 'Ask Apple', a new question and answer event for developers that runs from October 17 to 21.

Apple has released the first beta of iOS 18.6 and iPadOS 18.6 to developers for testing.

Apple has shared a new Shot on iPhone film entitled, 'Big Man'.

Apple announces tvOS 26 for Apple TV, featuring a new 'Liquid Glass' design, FaceTime Contact Posters, and an updated Apple Music Sing experience.

Apple rejected Elon Musk's $5B Starlink offer. A new report details the fallout—including SpaceX challenges, internal resistance, and rising costs.