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Apple has dropped the price of its BeatsX earphones and discontinued most colors, leaving only two.

Apple has been named the World's Most Valuable Brand for the sixth consecutive year.

Apple has released an update to Apple Music for Android bringing the app out of beta status with several improvements.

Apple has announced that iOS 9 will be released on September 16th.

Starting today, viewers in Sweden can access TV4 Group's 'TV4 Play' service on their Apple TVs.

Apple's popular AirPods with charging case are back on sale for $129 today, their lowest price ever.

Apple has seeded tvOS 12.1 beta 2 to developers for testing.

Apple has agreed to license Nokia patents and make a one-time lump sum payment to company, ending the patent litigation between the two.

A 3 page document outlines recommended responses to 17 questions customers may ask of Apple employees

Apple's new M1 MacBook Air is on sale for $849.99 today. That's $149.01 off the list price of $999 and a match for its lowest price ever.

Apple has seeded watchOS 3 beta 4 to developers for testing.

Apple has seeded tvOS 10 beta 4 to developers for testing.

Apple has released an update to iMovie for macOS and iMovie for iOS that brings new filters, soundtracks, and more.

Apple has seeded tvOS 14 beta 6 to developers for testing.

Nine days after Lodsys sued seven small iOS developers in the Eastern District of Texas, Apple filed a motion to intervene in the proceedings.

Keira Knightley will star in an adaption of 'The Essex Serpent' for Apple TV+.

Apple has posted the official season 2 trailer for its global espionage thriller "Tehran".

Apple has released an update to Motion that brings a new Sliced Scale filter, Mac Studio support, Korean language support, and more.

The new iPhone costs Apple considerably less than the original to make, according to an analysis by Portelligent

Apple is reportedly preparing a fix for MacBook Air crashes that occur when a sleeping device is wakened.

Apple today officially announced that it has sold one billion iPhones.

California Attorney General Xavier Becerra has announced arrests and charges against 17 individuals who were part of a robbery scheme targeting Apple retail stores across the state.

The popular Overcast podcast player has been updated with new Apple Watch complications, new Siri Shortcuts, the ability to reduce haptics, and more.

Apple has released Final Cut Pro 10.6.2 bringing several improvements including machine learning background noise reduction, duplicate media detection, Mac Studio support, and more.

Apple has updated Compressor with the ability to rotate and flip videos files, optimized transcoding performance on Mac Studio, and other improvements.

Apple may be preparing to surprise customers with the launch of Mac OS X Lion on June 14th

The iPhone XS Max is estimated to cost Apple $443 to make, according to a teardown report from TechInsights.

Apple's 12.9-inch iPad Pro in refurbished condition with 256GB of storage is on sale today for $769.99.

Apple has released the official trailer for season three of 'The Morning Show', starring Jennifer Aniston and Reese Witherspoon.

Apple has taken ownership of the iCloud.com domain from Xcerion ahead of its unveiling on June 6th at WWDC 2011.

Apple's App Store led the way as the most popular app store in Q1 2011 with 59% market share.

Apple today announced that its iWork productivity apps, Keynote, Pages and Numbers, are now available for iPhone and iPod touch

A slew of leaked iPhone 15/Plus/Pro/Max CAD images and renders have surfaced this week confirming various details about Apple's next generation smartphone models.

Rita Lane, Apple VP of iPad and Mac Operations, has retired, according to her LinkedIn profile.

Apple today announced that movies from major film studios are now available on the iTunes Store in the UK

Apple Pay has launched in Hong Kong, following its debut in France yesterday.

Apple has released a second public beta of iOS 10 for download.

Check out this video which offers an early look at the new fall detection feature on the Apple Watch Series 4.

Apple is reportedly testing new color options for its upcoming iPhone 15 series, including dark red for the iPhone 15 Pro and light blue and pink for the iPhone 15.

Apple MacBooks have topped every Consumer Reports laptop category

Apple has seeded tvOS 14 beta 5 to developers for testing.

Apple has released Safari Technology Preview Browser 112 for download.

Samsung's 27-inch ViewFinity S9 5K Monitor, that rivals the Apple Studio Display, is on sale today for $600 off!

Apple has seeded watchOS 3 beta 3 to developers for testing.

Apple has released tvOS 9.2.2 for download.

The Metropolitan Transportation Authority has contacted Apple in regards to bidding for retail space in Grand Central Terminal.

Apple will be opening the first retail store in Brazil February 15 in the VillageMall shopping center, as noted on its website and in an email

Apple has released Safari Technology Preview 143 for macOS Monterey and macOS Big Sur.