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Apple has posted a new ad highlighting the Depth Control feature on the iPhone XS and XR.

Apple has released a new Smart Battery Case for the iPhone XS, iPhone XS Max, and iPhone XR.

Apple is once again selling iPhone SE units on its clearance store.

A new report from Nikkei claims that Apple is cutting its current iPhone production plan by about 10% for the next three months.

The Apple HomePod is currently on sale for $249. That's $100 off its normal price of $349.

Apple is actively working on its own cellular modem chip which could be used in future generation iPhones and iPads.

Apple has announced that it will hold its 2019 Annual Meeting of Shareholders at the Steve Jobs Theater on March 1, 2019.

Apple has introduced four new Animoji characters in the latest iOS 12.2 beta.

TiVo has announced that its upcoming Apple TV app will be limited to 720p at 30fps.

Apple has released macOS Mojave 10.14.4 Developer Beta 1.

Apple has announced that it will release its HomePod smart speaker in China and Hong Kong on January 18th.

Apple has disabled Group FaceTime following the discovery of a major bug that allows users to listen in to another person's phone via FaceTime.

Netatmo has unveiled a new Smart Video Doorbell with Apple HomeKit support.

Apple has posted a behind the scenes look at how it created the new iPad Pro ads.

Apple has released iOS 12.1.3 for the iPhone, iPad, iPod touch, and HomePod.

Apple's AirPower wireless charging mat is 'finally in production', according to a new report.

Apple has launched a redesigned 'Certified Refurbished' online store featuring 'like new products backed by a one-year warranty and the Apple Certified Refurbished promise.'

Abode has announced plans to bring Apple HomeKit support to its new Gen 2 smart home gateway.

In an interview with Jim Cramer, Apple CEO Tim Cook declares that the company's long term health has never been better.

Apple has posted a new film for the Chinese New Year that was shot on the iPhone XS.

Apple has announced that App Store customers worldwide set new spending records over the holidays, topping off a record-breaking year for the mobile app store.

United Airlines has issued a statement regarding a sign that revealed details about Apple's spending with the airline and its most popular routes.

Apple has updated the Apple Store app with support for checking product availability and order status via Siri Shortcuts.

Apple has released watchOS 5.1.2 which brings electrocardiogram (ECG) capabilities and irregular heart rhythm alerts to the Apple Watch.

Sony has announced that its new Z9G Series, A9G Series and X950G Series TVs will be compatible with Apple HomeKit and AirPlay 2.

Apple has cut orders for all three of its new iPhone models frustrating suppliers, according to a new report from the WSJ.

Sonos is planning to expand beyond the home with its first pair of high-end headphones.

Apple has seeded watchOS 5.2 beta and tvOS 12.2 beta to developers for testing.

LG has announced that its 2019 AI TV lineup will feature support for Apple HomeKit and AirPlay 2.

Sling has updated its Sling TV app for Apple TV to offer users personalized recommendations on what to watch.

Apple's new iPhone XR has been the best selling iPhone since its release.

Apple announced today that its contributions to (RED) have reached $200 million, making it the largest corporate donor.

Check out the new 'Experiments II: Full Circle' video shared by Apple.

Ecobee has released a new app for Apple Watch that lets you easily control your ecobee smart thermostat and smart switch from your wrist.

Apple has confirmed that iPad Pro customers may notice a slight bend in their tablets but says this is normal and not a defect.

Apple has been named the The World's Most Admired Company by Fortune for the 12th consecutive time.

Apple has reportedly considered the launch of a new low cost streaming dongle to complement its upcoming video service.

Three Apple ads have made Adweek's list of the 25 Best Ads of 2018.

Amazon Echo devices have gained official support for Apple Music ahead of schedule!

Apple Maps has been updated with support for Turn-by-Turn directions in India.

Apple has posted a list of television models that will soon support AirPlay 2.

Apple's stock has opened down over 9% following an announcement yesterday that the company is lowering guidance for the holiday quarter.

TSMC is set to remain Apple's sole supplier of A-series chips going through 2019 and 2020, according to a new report.

Apple has posted five new ads that showcase 'a new way to do things' on the iPad Pro.

Apple is once again selling the iPhone SE.

Apple has released an update to Final Cut Pro X that brings various performance and stability improvements.

Apple SVP of Hardware Engineering, Dan Riccio, has allegedly responded to a customer concerned about recent reports that a slight bend in the iPad Pro is considered normal.

Apple has named John Giannandrea to its executive team as Senior Vice President of Machine Learning and Artificial Intelligence Strategy.