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Apple has launched an iPhone upgrade event at its U.S. retail stores with increased trade-in values and heavy promotional efforts.

Apple will reportedly hold an event to launch iOS 5 and a revamped MobileMe in early April

Apple and Samsung combined account for 106% of the smartphone industry's profits, according to the latest report from Canaccord Genuity analyst Michael Walkley.

Apple has revealed that the iOS 10.2.1 software update has drastically reduced unexpected iPhone shutdowns.

Apple is reportedly investigating an iPhone 7 Plus that spontaneously 'blew up'.

iFixit has teamed up with Creative Electron to give us a 3D look at the components inside Apple's AirPods.

Apple has posted three new ads for the iPhone 7 + AirPods in the U.K.

The Strava running and cycling app has been updated to no longer require an iPhone tether when being used on the Apple Watch Series 2.

For the fourth straight year, Apple has topped Fortune's list of Most Admired companies

Apple has released iOS 10.3 Beta 3 and macOS Sierra 10.12. 4 Beta 3 to public testers.

Apple's new In-App Subscriptions policy is disturbing to many publishers; the latest being the Financial Times who says they may look 'somewhere else'

Apple is reportedly planning to unveil a red iPhone, a 128GB iPhone SE, new iPads, and more at a special event in March.

Apple has released watchOS 3.2 beta 3 to developers for testing.

Triple size iPad user interface elements have been found in the iOS 8.1 beta seeded to developers for testing.

Apple has acquired Israeli facial recognition company RealFace.

Apple has seeded a new version of OS X 10.9.3 to developers and testers, with build number 13D55

Dell's new UltraSharp 32-inch 6K monitor that rivals Apple's Pro Display XDR is now available for purchase.

Apple has reportedly reduced their iPad 2 production targets to keep the launch of the new tablet on schedule.

The latest smartphone sales data from Kantar Worldpanel ComTech has Apple regaining some ground due to the strong performance of the iPhone 5s.

Apple products appeared in 30% of the box office topping films of 2010, more than other brand.

Apple's secretive meeting this Sunday for retail store employees may be about a new Joint Venture service.

Apple has posted two new ads for the iPhone 7 Plus that highlight its Portrait camera mode.

A rare 'Vesica Piscis' iPhone prototype has leaked which appears to have been used for testing haptic feedback volume and power buttons — features that were once rumored but never released.

Smartphone shipments dropped 17% YoY in the United States last quarter as macroeconomic pressures caused consumer demand to decline.

Apple has reportedly secured close to 60% of global touch panel capacity, causing tight supply for its competitors

Apple today announced financial results for its fiscal 2014 second quarter ended March 29, 2014.

Apple has posted its first teaser for 'Carpool Karaoke: The Series' which is coming soon to Apple Music.

A cheaper iPhone could expand Apple's addressable mobile phone market by 6x and revenue by 2.5x.

Apple has posted a new video narrated by Tim Cook that details efforts to reduce its impact on the environment and 'leave the world better than we found it'.

Apple and Google are battling for dominance in gaming, increasingly offering developers a promotional boost in exchange for exclusivity.

Check out this alleged screen bracket frame for the iPhone 8.

First generation Apple TV owners are reporting difficulties connecting to iTunes on their device.

Cyber Monday is just about over. Here's a look at the final deals of the day before they disappear!

Watch this teardown of the new M4 Mac mini, revealing that, unlike previous models, the storage isn’t soldered to the logic board but is instead on a removable PCB.

Apple is expected to unveil a redesigned 16-inch MacBook in October which will be the highest priced notebook ever sold by the company.

Apple is preparing a new version of its mobile operating system to fix bugs with iOS 7.1.

Apple CEO Tim Cook emailed company employees today saying that 'this month has been one for the record books' and offering them an extended Thanksgiving holiday with pay.

Apple has released iOS 9.3.6 and iOS 10.3.4 for older devices alongside the release of iOS 12.4 today.

The iClarified app has been updated with support for iOS 15, widgets, account management, featured tutorials, and more.

Not really a surprise but Apple has redirected JailbreakMe.com to Apple.com in its retail stores.

Apple's primary criterion for a low cost iPhone is an 'innovative, category-killer experience'

Alpine will reportedly start selling a new A/V Head Unit that supports Apple CarPlay this fall.

Apple has seeded watchOS 3.2 beta 2 to developers for testing.

Apple is reportedly planning to open an office in a futuristic tower being built in Vancouver, B.C. Canada.

Amazon Instant Video has surpassed Hulu and Apple in terms of the volume of video streaming traffic consumed, according to a report from Qwilt.

Apple is reportedly planning to form a R&D team to develop its own baseband chips for future iPhones.

Apple's rumored iWatch could feature an ultraviolet light sensor, according to Barclays’s chip analyst Blayne Curtis.

Apple is reportedly targeting a Q3 2014 launch for its highly anticipated iWatch wearable