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The high resolution display panels needed for a Retina Display MacBook will add $100 to Apple's cost per device.

The Loop's Jim Dalrymple, a widely respected authority on Apple rumors, has confirmed a report from AllThingsD's John Paczkowski saying that Apple is borrowing OS X engineers to ensure iOS 7 ships on time.

Check out this video of fake employees telling real Apple Store customers that they should go to Microsoft.

Apple co-founder Steve Jobs "insisted on concrete and specific demos" to exemplify what a proposed product would be like, according to Ken Kocienda, a 15 year Apple veteran.

Apple has seeded a fourth beta of iOS 8.3 to developers for testing and a second beta of the firmware to public beta testers.

Apple has posted a trailer for 'Bang! The Bert Berns Story', a documentary about song writer and producer Bert Berns.

FireCore has updated Seas0nPass to jailbreak the Apple TV 2 on the newly released firmware (iOS 5.0 Build 9B206f).

Apple reportedly laid off 50 employees yesterday from the enterprise sales division.

Apple is reportedly continuing preparations for a Retina Display Mac with the recent release of Mac OS X Lion 10.7.4.

Apple emerges ahead of OHA's Android and Nokia's OVI as the current mobile applications leader according to Global Intelligence Alliance Group

Apple Stores will soon allow customers to demo their selection of in-ear headphones.

A video from College Humor spoofs the new MacBook introduction video to mock Apple's decision to once again change its charging port.

John Browett, Apple's new Senior Vice President of Retail, has reached out to employees for the first time.

Apple appears to be testing a notification system on its iCloud website.

Fortune has released its 2012 'FORTUNE 500' list that ranks America's largest corporations. Apple advanced to 17th place from 35th place last year.

Apple is still facing shortages of the iPhone 4 and has instructed Genius Bars to swap faulty devices with the iPhone 4S.

Apple has tabled a settlement amount in its battle with Proview over the iPad trademark.

Apple has updated iPhoto to improve compatibility when migrating to the new Photos for OS X app that will arrive with Yosemite 10.10.3.

Apple is extending its offer of 20GB of free iCloud storage to MobileMe customers until September 30th.

Apple will soon move use CloudKit to store your custom Text Replacements for better syncing across devices.

Apple has released the first update to iPhoto for iOS which improves stability, prevents an issue with duplicate photos, and lets you easily copy the link of a Journal when publishing.

Apple has discontinued their 20inch Cinema Display and pulled it from online stores.

Apple has released the first beta of iOS 11.1 to developers for testing.

Apple has seeded tvOS 11.1 beta to developers for testing.

Check out this hilarious video of a supposed Apple Engineer explaining how the company created its new 12-inch MacBook.

When Stanford University researchers woke up on Tuesday, they were stunned to find out that 11,000 people had signed up to their cardiovascular study using Apple ResearchKit.

Apple has seeded a third beta of iOS 8.3 to developers for testing.

Apple-Samsung settlement talks have been set tentatively for May

Apple has posted several tips for developers to help them design websites that look good on the iPhone X.

Google may have agreed to not implement multi-touch in Android upon Apple's request.

Apple's new 27-inch iMac now uses soldered, non upgradeable, SSD storage.

Apple CEO Tim Cook has announced that the company will donate $1 million to help in Mexico's earthquake recovery efforts.

Check out this behind the scenes look at how Apple prepares for iPhone launch day.

IKEA has launched a new ad campaign for its wireless charging furniture and lamps that is targeted at Apple customers.

Apple has extended the time you have to watch a movie rental once starting it to 48 hours in the United States.

Apple, Microsoft, Google, and Facebook are among 379 companies that filed a friend-of-the-court brief pressing the U.S. Supreme Court to overturn bans on same-sex marriage in Michigan, Ohio, Kentucky, and Tennessee.

Apple is offering MobileMe customers a free copy of Snow Leopard to help them upgrade to iCloud.

Apple has posted a new Shot on iPhone ad entitled, 'The Saudi desert riders'.

U.S. District Judge Lucy Koh has granted preliminary approval to a $415 million settlement in a class action lawsuit brought against Apple, Google, Intel, and Adobe.

Apple says it wants to go to trial to defend itself against the Department of Justice's antitrust lawsuit that alleges the company colluded with publishers to fix the price of e-Books.

New industrial CT scans taken by Lumafield reveal the differences between real AirPods Pro and fake knockoffs.

Air Aroma has create a fragrance that smells like unboxing a new MacBook for the first time.

Apple, Google, Intel and Adobe appear likely to settle a poaching lawsuit brought against the companies for $415 million.

Apple surpassed Samsung to become the world's largest smartphone maker in the fourth quarter of 2014.

Apple has just released a new version of its TestFlight app for iOS.

A new report claims that Apple is getting ready to release an iPad mini that will cost $249-$299.

Apple has updated its Cards app with some nice letterpress cards for Mother's Day.

Apple has stopped offering trials of its iWork and Aperture software applications as part of its shift to the Mac App Store.