Apple partners with Google for Gemini AI in a multi-billion dollar deal, positioning itself as an industry kingmaker while avoiding massive infrastructure costs.
Apple is in talks with suppliers to boost MacBook Neo production as the $599 laptop outpaces sales targets despite rising component and material costs.
Apple CEO Tim Cook and F1 champion Lewis Hamilton share new insights into Apple's $200 million 'F1' movie starring Brad Pitt, revealing behind-the-scenes access, strategic goals, and why it's the company's biggest film yet.
In a recent interview, Apple CEO Tim Cook reiterated the company's philosophy of prioritizing excellence over speed, stating that when it comes to AI, Apple aims to be 'not first, but best.'
Apple's new Beats charging cables, featuring a tangle-free braided design, are now available to purchase in-store, on Amazon, and at other authorized resellers.
Wigmore Hall has partnered with Apple Music Classical to release four exclusive live recordings annually, beginning with a Beethoven performance by Boris Giltburg.
A new report details specs for the iPhone 18 Pro and Fold, predicting a 2nm A20 Pro chip, 12GB RAM, and Apple's custom C2 modem for the high-end lineup.
Apple is reportedly planning a major Siri overhaul for iOS 27 with a chatbot-style interface, Dynamic Island integration, AI search, and a standalone app.
Early benchmarks of the new Samsung Galaxy Note9 show improved performance over the Galaxy Note 8 and the Galaxy S9+ but the Apple iPhone X is still faster.
Apple has rolled out internal AI tools for employees to test and refine its language models as Apple Intelligence and advanced Siri features remain delayed.
Apple has unveiled watchOS 9 for Apple Watch featuring more customizable watch faces, an enhanced Workout app, sleep stages, an AFib History feature, and an all-new Medications app, and more.