Apple Quietly Introduced Online Music Streaming Via MobileMe App

Apple Quietly Introduced Online Music Streaming Via MobileMe App

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Apple has quietly begun testing online music streaming via its MobileMe iDisk app, according to Michael Robertson, CEO of MP3tunes.

The feature came via a July 6th update to the application but has gone largely unnoticed.

This is not "iTunes in the cloud" but it is definitely moving the Cupertino company in that direction. First off there is no automated way to get all your iTunes music to your iDisk account. To load files to iDisk you have to select individual files and upload them from your browser. (Apple does let you sync Calendars, Contacts, Bookmarks, etc directly from OSX but excludes music files.) Secondly there's no support for playlists so your iTunes playlist do not work in iDisk. There seems to be no way to play a list of files. Cover art is not supported as well. And while iDisk will cache other files, it will not cache music files. Still it's not hard to see how Apple is adding features to enable it to support audio in it's cloud storage business.

Robertson notes that this feature is likely offered without the okay from Universal Music Group who told net companies that streaming music files requires entering into a license and paying a per stream fee. Apple's service allows unlimited sharing (no username or password required) and now background streaming - all without a license from the record labels.

Read More [via Marty]


Apple Quietly Introduced Online Music Streaming Via MobileMe AppApple Quietly Introduced Online Music Streaming Via MobileMe App

Philipp Maan - August 4, 2010 at 2:54pm
The functionality as it is, especially the icon down there, is new to me, but nothing special. The icon changes according to the app that plays in background. Safari, MobileMe, whatever.
Mitch - August 4, 2010 at 1:49pm
I\'ve been doing this for over a year... it isn\'t new... but it used to stream via safari now it\'s just showing a mobileme app icon instead... this isn\'t new functionality...
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