Apple Forces Newsday to Stop Airing Viral Ad for its iPad App?

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Posted September 17, 2010 at 6:56pm by Shalom Levytam

Apple has forced Newsday to stop airing an ad for their iPad application that shows the iPad being accidentally destroyed in an attempt to swat a fly, according to NetworkWorld.

The video disappeared from YouTube with Newsday saying: "We have taken the commercial 'Flypaper' down and its short, glorious run appears to be over." Newsday would not say why.

NetworkWorld has since received this message from someone wishing to stay anonymous:

"Newsday got a cease and desist letter threatening all of our apps, if we did not remove the commercial immediately. They took exception to the fact that the (iPad) glass shattered into large jagged pieces ... Your instincts are correct."

We've tried to embed a working copy of the video below... Hopefully it stays up.

[via AppAdvice]

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CliqueOfone - September 18, 2010 at 4:47pm

*LOL* Actually, the iPad wouldn't/doesn't break like that in real life. Funny commercial, though!

byronchurch - September 18, 2010 at 4:11pm

Steve ! Get hold of your dogs ! Thais is a great commercial .

Alfons Rädel - September 18, 2010 at 12:28pm

Well - does it shatter in RL too or is it just SFX?

detective sims - September 17, 2010 at 9:30pm

That's a hilarious commercial, Apple has become so sensitive with bad publicity that they are making something that hardly affects them so outrageous. If anything, this is bad publicity for Newsday. Apple has little to do with how good (or bad) Newday's app is. By forcing Newsday to remove the commercial, they've actually brought bad publicity on themselves!