August 14, 2022
Apple and Publishers Still Don't See Eye to Eye on iTunes Subscriptions

Apple and Publishers Still Don't See Eye to Eye on iTunes Subscriptions

Posted December 3, 2010 at 6:00pm by iClarified · 6484 views
Apple and magazine publishers still don't see eye to eye on iTunes subscriptions, according to a MediaMemo report.

Publishers want the ability to sell the subscriptions themselves, or at least the opportunity to hang on to subscribers’ personal data. And Steve Jobs won't let them.

Sources say Apple is offering:
● The ability to sell app subscriptions through iTunes.
● 70 percent of the revenue from each sale.
● The ability to offer an opt-in form for subscribers that would ask them for a limited amount of information: Name, mailing address, email address.

Apple has reportedly had their offer on the table for months but none of the big publishers are interested in giving Apple 30% and not receiving the credit card data for their customers. That information is valuable to them for marketing and bundles.

Publisher are now looking with hope towards the influx of Android tablets.

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Apple and Publishers Still Don't See Eye to Eye on iTunes Subscriptions
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Jethro
Jethro - December 3, 2010 at 7:12pm
"Publishers want the ability to sell the subscriptions themselves, or at least the opportunity to hang on to subscribers’ personal data. And Steve Jobs won't let them." ^ I totally agree with the publishers; less power to Apple!
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