May 4, 2024

Apple Deliberately Tints iPhone 3G Screen Yellow

Posted July 12, 2008 at 6:40pm by iClarified · 13898 views
Apple has deliberately tinted the new iPhone 3G screen yellow, according to an Engadget report. Yesterday some iPhone users began complaining that their iPhones were tinted yellow instead of the cool white tones on the first generation phone.

We just spoke with Bob Borchers, senior director of product marketing for the iPhone, and he had some very interesting info regarding the "yellow screen" phenomenon we've been hearing about. According to Bob (and Apple), the screen's color temperature has been purposely altered on the new iPhone to produce warmer, more natural tones, sharper images, and deeper blacks. The company says that 1st gen iPhone screens appeared colder and less defined, and they made some adjustments for the new models.

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